BRAND YOU:MARKETING REAL PEOPL
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Description: "Would you like to have students experience marketing in ways that get them to think differently?" The NEW Brand You student resource covers the most effective ways to market yourself in today's competitive marketplace. Consider how we often talk about ourselves in marketing terms. We “position” ourselves for job interviews and tell our friends not to “sell themselves short.” For example: pages 3, 4, 13 (In Brand You)"How do you prepare students for the new work world after graduation?" Brand You enables students to present self to employers as they would when seeking internships and jobs during college and later to differentiate from all other college grads. For example: pages 46, 75 (in Brand You).
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $37.00
Publication date: 4/3/2005
|Consumers In The Marketplace|
|Introduction to Consumer Behaviour|
|Consumers As Individuals|
|Learning and Memory|
|Motivation, Values and Involvement|
|Attitude Change and Persuasive Communication|
|Consumers As Decision-Makers|
|The Purchase Situation, Post-Purchase Evaluation and Product Disposal|
|Group Influence, Opinion Leadership and Diffusion of Innovations|
|European Family Structures and Household Decision-Making|
|Consumers and Sub-Cultures|
|Income and Social Class|
|Consumers and Culture|
|Cultural Influences on Consumer Behaviour|
|Lifestyles and European Cultures|
|Cultural Change Processes|
|Glossary of Key Terms|