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Ethical Marketing

ISBN-10: 0131848143

ISBN-13: 9780131848146

Edition: 1st 2005

Authors: Patrick E. Murphy, Norman E. Bowie, Thomas A. Klein, Gene R. Laczniak

List price: $79.80
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Description:

For Marketing and Business Ethics courses in business or philosophy departments. This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.
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Book details

List price: $79.80
Edition: 1st
Copyright year: 2005
Publisher: Prentice Hall PTR
Publication date: 8/25/2004
Binding: Paperback
Pages: 288
Size: 6.25" wide x 9.25" long x 0.25" tall
Weight: 1.056
Language: English

Ethical Reasoning and Marketing Decisions
Views of Marketing Ethics
Principles for Ethical Decision Making
The Importance of Ethical Theory
Two Pseudo "Ethical"
Approaches
Comprehensive Ethical Theories
Religious Models of Marketing Ethics
Other Theoretical Developments in Marketing Ethics
Ideas for Ethical Marketing
Ethics in Researching and Segmenting Markets
Professionalism and Ethics
Duties and Obligations of Researchers
What Researchers and Clients Owe One Another
What Researchers Owe the Public
Competitive Intelligence Gathering
Target Markets: Some Special Ethical Concerns
Ideas For Ethical Marketing
Concluding Comment
Product Management Ethics
Product Safety
Product Counterfeiting
Socially Controversial Products
Ethical Branding Concerns
Ethical Branding Practices
Ethical Product Management
How to Evaluate Ethics in Product Management
Ideas for Ethical Marketing
Concluding Comments
Ethical Issues in Distribution Channels and Pricing
Channel of Distribution Issues
Pricing Issues
Ideas for Ethical Marketing
Concluding Comment
Ethics in Advertising and on the Internet
The Power and Complexity of Advertising
Advertising and Society
Ethics and the Advertising Industry
Ethical Issues Facing Advertising
Ethics in Internet Advertising and Marketing
Positive Developments and Future Challenges for Ethics in Advertising
Advertisers and Ethical Principles in Action
Ideas for Ethical Marketing
Concluding Comment
Personal Selling Ethics
Why Personal Selling Presents Particularly Difficult Ethical Questions
Selling and the Law
The Gray Areas of Selling
Sales Management Ethics
Direct Marketing and Selling
Ideas for Ethical Marketing
A Framework to Evaluate Sales Ethics
Concluding Comment
Implementing and Auditing Ethical Marketing
Organizing for Marketing Ethics Implementation
Corporate Culture: The Informal Organization
Enacting Ethical Marketing Policies
The Concept of an Ethical Audit
Ideas for Ethical Marketing
Closing Comments
Marketing Function Questions
Ethical Compliance Audit
Ethical Climate Audit