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International Business The Challenges of Globalization

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ISBN-10: 0131747436

ISBN-13: 9780131747432

Edition: 4th 2008

Authors: John J. Wild, Kenneth L. Wild, Jerry C. Y. Han

List price: $137.33
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Description:

Lively, topical, and accessible, this text is written integrating culture early and often to allow all students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read on and learn.nbsp;International Business: The Challenges of Globalizationis the fastest growing international business book available today.It presents international business in a comprehensive, yet concise framework. Recent, real-world examples and engaging feature boxes really do bring the concepts of international business to life for readers. User feedback reveals that the reason this book is so popular is…    
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Book details

List price: $137.33
Edition: 4th
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 1/5/2007
Binding: Paperback
Pages: 528
Size: 8.50" wide x 10.50" long x 0.75" tall
Weight: 2.332
Language: English

John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.

Global Business Environment
Globalization
National Business Environments
Cross-Cultural Business
Politics and Law in Business
Economic Systems and Development
International Trade and Investment
International Trade
Business-Government Trade Relations
Foreign Direct Investment
Regional Economic Integration
The International Financial System
International Financial Markets
International Monetary System
International Business Management
International Strategy and Organization
Analyzing International Opportunities
Selecting and Managing Entry Modes
Developing and Marketing Products
Managing International Operations
Hiring and Managing Employees
Notes, Sources, and Credits
Glossary
Name/Company Index
Subject Index