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International Business Strategy, Management, and the New Realities

ISBN-10: 0131738607

ISBN-13: 9780131738607

Edition: 2008

Authors: Tamer Cavusgil, Gary Knight, John Riesenberger, John Radebaugh

List price: $203.00
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Description:

For undergraduate and graduate level International Business courses. nbsp; International Business: Strategy, Management, and the New Realities, 1/e by Cavusgil, Knight, and Riesenberger is the only international business book to focus on the ldquo;new realitiesrdquo; of international business: emerging marketing, small and medium sized enterprises, the diverse participants in International Business, and global sourcing. nbsp;
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Book details

List price: $203.00
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 11/14/2007
Binding: Mixed Media
Pages: 704
Size: 8.50" wide x 10.75" long x 1.25" tall
Weight: 3.784
Language: English

S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, Georgia State University, Atlanta, GA.Tamer specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. Tamer's professional career spans teaching, research and administrative responsibilities in international business at Michigan State University, Bradley University, University of Wisconsin, and the Middle East Technical University (Turkey). Tamer has authored more than a dozen books and over 190 refereed journal articles. His work is among the most cited contributions in international business. His books include International Business: The New Realities, 2 nd Ed., co-authored with G. Knight and J. Riesenberger. Tamer holds MBA and Ph.D. degrees in business from the University of Wisconsin.

Foundation Concepts
Introduction: What is International Business?
Globalization of Markets and the Internationalization of the Firm
Organizational Participants that Make International Business Happen
Theories of International Trade and Investment
The Environment Of International Business
The Cultural Environment
The Country Level Political and Legal Systems
Government Intervention in International Business
Regional Economic Integration
Understanding Emerging Markets
The International Monetary and Financial Environment
Strategy And Opportunity Assessment For International Business
Global Strategy and Organization
Global Market Opportunity Assessment
Entering And Operating In International Markets
Exporting and Countertrade
Foreign Direct Investment and Collaborative Ventures
Licensing, Franchising and other Contractual Strategies
Global Sourcing
Functional Area Excellence
Marketing In the Global Firm
Human Resource Management in the Global Firm
Financial Management and Accounting In the Global Firm
Opening Vignettes and Closing Cases at a Glance MSBs at a Glance A Guide to Using the CKR Knowledge Portal (Laminated Insert)
Glossary
(Subject/Author/Company Index) The Educators Consortium: International Market Research and Competitive Intelligence