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Preface | |
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Understanding Professional Portfolios: An Overview | |
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Introduction | |
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What Is a Portfolio? | |
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What Do All Portfolios Have In Common? | |
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Why Consider Portfolios? | |
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Portfolios and Career Professionals | |
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Architects | |
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Graphic designers | |
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Teachers | |
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Engineers | |
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Portfolios and Technical and Professional Communicators | |
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Types of Portfolios | |
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Working portfolio | |
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Academic portfolio | |
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Assessment portfolio | |
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Professional portfolio | |
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Portfolio Formats | |
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Paper portfolio | |
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Electronic or digital portfolio e-portfolios | |
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CD portfolio | |
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Web-hosted portfolio | |
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Organizational Strategies | |
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Chronological order | |
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Genre | |
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Subject area | |
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Practice to final product | |
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Rank order | |
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Individual and team projects | |
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Theme/metaphor | |
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Specialty concentrations | |
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Hypertext links (electronic) | |
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Combination | |
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Analyzing Portfolios | |
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Summary | |
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Creating a Portfolio Identity | |
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Introduction | |
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Establishing a Professional Identity | |
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Researching and Assessing Personality | |
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Shaping a Professional Identity | |
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Understanding the Rhetorical Situation of Your Portfolio | |
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Purpose | |
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Audience | |
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Subject as representative skills | |
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Categorizing Representative Skills | |
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Technology skills | |
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Graphic and design skills | |
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Communication skills | |
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Context | |
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Summary | |
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Portfolio Contents, Design, and Structure | |
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Introduction | |
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Considering Contents for the Portfolio | |
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Portfolios are representative rather than comprehensive | |
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Artifacts and contents of your portfolio | |
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Matching Skills with Artifacts | |
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Addressing employers' needs | |
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Legal and ethical selection of materials | |
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Visual elements | |
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Understanding Theme and Metaphor | |
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Theme through professional personality | |
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Theme through personal interests | |
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Conceptual theme | |
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Theme through symbols | |
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Creating a Portfolio Design Proposal and Table of Contents | |
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Summary | |
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Revising for Portfolio Quality | |
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Introduction | |
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Revision: A Recursive Process | |
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Revising Locally | |
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Revising for New Audiences and Purposes | |
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Revising for Content | |
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Amplifying: Representing Multiple Skills within a Single Document | |
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Editing | |
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Revising Globally | |
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Organization | |
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Integrating Theme and Consistency | |
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More Than a Container: Contextualizing Artifacts | |
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Overall Structure and Content | |
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Table of contents | |
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Introduction | |
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Section introductions | |
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Document context statements | |
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Summary | |
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The Electronic Portfolio | |
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Introduction | |
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Defining E-Portfolios | |
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Purposes and Advantages of E-Portfolios | |
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Purposes | |
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Advantages | |
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Contents of an E-Portfolio | |
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Basic elements | |
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The e-resume | |
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Examples of your work | |
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Reflections on your work | |
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Planning E-Portfolios | |
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Designing E-Portfolios | |
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Principles of design | |
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Other Gestalt issues | |
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Creating Templates | |
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Getting your template into HTML format | |
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Getting your template into PowerPoint format | |
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Adding Graphics | |
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Creating graphics | |
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Inserting graphics into the HTML document | |
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Using Portable Document Format (PDF) Files | |
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Saving Your E-Portfolio in HTML Format | |
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Adding Auto-Run to Your E-Portfolio | |
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Adding Audio to Your E-Portfolio | |
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Uploading Your E-Portfolio | |
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Getting Search Engines to Find Your E-Portfolio | |
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Summary | |
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Legal and Ethical Issues Affecting Portfolios | |
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Introduction | |
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Copyright and Intellectual Property Rights | |
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Works in The Public Domain | |
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Public domain and the Internet | |
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Copyrighting Your Portfolio | |
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Should I copyright my portfolio? | |
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How do I copyright my work? | |
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How long does copyright protection last? | |
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Can I apply for an international copyright? | |
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What protection does copyrighting my work give me? | |
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The Fair Use Doctrine and Your Portfolio | |
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Educational fair use | |
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Personal fair use | |
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Creative fair use | |
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Photographs, digital images, and copyright | |
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Getting permission to use copyrighted material | |
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Work-For-Hire Doctrine | |
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Work-for-hire and portfolios | |
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Work-for-hire and professional communicators | |
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Joint Authorship | |
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Deep linking | |
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The Digital Millennium Copyright Act of 1998 | |
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Information Liability | |
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Portfolios and Ethical Issues | |
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Acknowledging your sources | |
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Avoiding plagiarism | |
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Professional organizations and ethical codes | |
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Summary | |
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Getting Feedback: Responding To and Revising Portfolios | |
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Introduction | |
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Importance of Feedback | |
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Feedback During Invention | |
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Feedback on Developed Drafts | |
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Developing Criteria for Paper and Electronic Portfolios | |
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Paper portfolios | |
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Electronic portfolios | |
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Establishing Feedback Criteria for Portfolio Workshops | |
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Organization/structure | |
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Contents | |
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Range and variety of skills represented | |
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Consistency/theme | |
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Document design | |
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Visual/graphic elements | |
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Technological elements | |
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Audience | |
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Editing | |
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Conducting a Workshop Session | |
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Processing and Implementing Feedback | |
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Editing | |
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Summary | |
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Portfolios and the Job Search-Getting Prepared | |
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Introduction | |
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Developing a Marketing Plan | |
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Identifying your strengths and weaknesses | |
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Interviewing a professional communicator | |
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Finding a mentor | |
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Identifying your market | |
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Researching and collecting information on companies that employ technical and/or professional communicators | |
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Learning the language of potential employers | |
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Finding information on companies in your field | |
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Conducting an Internet job search | |
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Creating a network of contacts | |
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Preparing or Updating Your Employment Documents | |
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Preparing a current resume | |
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Features of the standard resume | |
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Double check everything | |
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Tips for designing an effective resume | |
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Writing the letter of application/cover letter | |
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Tips for writing an effective letter of application | |
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Organizing the letter of application | |
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What not to say in your letter of application/cover letter | |
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Summary | |
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Using Portfolios During Interviews | |
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Introduction | |
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Preparing for the Job Interview | |
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Know what to expect | |
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Prepare answers to questions you might be asked | |
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Inventory your soft skills | |
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Prepare for behavior-based interview questions | |
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Develop your own list of questions | |
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Practice, practice, practice | |
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Plan what to wear | |
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Using Your Portfolio During the Job Interview | |
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Integrate your portfolio into the interview | |
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Tailor your portfolio for each interview | |
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Do not include anything that someone can criticize | |
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Know your portfolio backward and forward | |
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Discuss any team efforts | |
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Plan to show before-and-after samples | |
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Leave behind copies of sample projects that are requested | |
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Identifying and Handling Illegal or Inappropriate Questions | |
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Discussing Salary | |
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Responding to the Job Interview | |
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Letter confirming the interview | |
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Follow-up thank-you letter after the interview | |
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Letter declining a job offer | |
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Letter accepting a job offer | |
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Summary | |
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Conclusion | |
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References and Additional Resources | |
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Index | |