Travel and Tourism An Industry Primer

ISBN-10: 0131701290

ISBN-13: 9780131701298

Edition: 2008

List price: $149.40
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Book details

List price: $149.40
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 4/5/2007
Binding: Hardcover
Pages: 640
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 3.212
Language: English

Table of Contents
The Introductory Course
Getting Acquainted with Travel & Tourism
Dimensions of Travel and Tourism
An Economic Overview of Travel & Tourism
The Psychology of Travel
Sustainable Tourism Development
The Sectors
The Airline Industry
The Rail, Motorcoach and Rental Car Industries
The Cruiseline Industry
Amusement Parks and Other Major Attractions
The Gaming Industry
The Food Service Industry
Conventions and Meetings
Advanced Material
Defining, Promoting and Selling the Product
Travel Agents and Tour Operators
Distribution Channels
Destinations: A Psychographic and Sociological Perspective
Conservation and Intervention
Ecotourism: Tourism' Green Adventure
Government, Politics and Tourism
Management Tools
Revenue Management: The Art & Science of Maximizing Revenue
Measuring the Economic Impact
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