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| Preface | |
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| Introduction to Strategic Management and Business Policy | |
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| Basic Concepts in Strategic Management | |
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| The Study of Strategic Management | |
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| Globalization and Electronic Commerce: Challenges to Strategic Management | |
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| Theories of Organizational Adaptation | |
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| Creating a Learning Organization | |
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| Basic Model of Strategic Management | |
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| Initiation of Strategy: Triggering Events | |
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| Strategic Decision Making | |
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| The Strategic Audit: Aid to Strategic Decision Making | |
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| Conclusion | |
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| Strategic Audit of a Corporation | |
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| Corporate Governance | |
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| Role of the Board of Directors | |
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| The Role of Top Management | |
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| Conclusion | |
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| Ethics and Social Responsibility in Strategic Management | |
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| Social Responsibilities of Strategic Decision Makers | |
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| Ethical Decision Making | |
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| Conclusion | |
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| Part Ending Video Case: Newbury Comics, Inc. | |
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| Scanning the Environment | |
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| Environmental Scanning and Industry Analysis | |
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| Environmental Scanning | |
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| Industry Analysis: Analyzing the Task Environment | |
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| Competitive Intelligence | |
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| Forecasting | |
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| The Strategic Audit: A Checklist for Environmental Scanning | |
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| Synthesis of External Factors-EFAS | |
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| Conclusion | |
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| Competitive Analysis Techniques | |
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| Internal Scanning: Organizational Analysis | |
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| A Resource-Based Approach to Organizational Analysis | |
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| Business Models | |
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| Value-Chain Analysis | |
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| Scanning Functional Resources and Capabilities | |
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| The Strategic Audit: A Checklist for Organizational Analysis | |
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| Synthesis of Internal Factors | |
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| Conclusion | |
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| Part Ending Video Case: Newbury Comics, Inc. | |
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| Strategy Formulation | |
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| Strategy Formulation: Situation Analysis and Business Strategy | |
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| Situational Analysis: SWOT Analysis | |
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| Review of Mission and Objectives | |
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| Generating Alternative Strategies by Using a TOWS Matrix | |
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| Business Strategies | |
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| Conclusion | |
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| Strategy Formulation: Corporate Strategy | |
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| Corporate Strategy | |
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| Directional Strategy | |
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| Portfolio Analysis | |
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| Corporate Parenting | |
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| Conclusion | |
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| Strategy Formulation: Functional Strategy and Strategic Choice | |
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| Functional Strategy | |
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| The Sourcing Decision: Location of Functions | |
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| Strategies to Avoid | |
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| Strategic Choice: Selecting of the Best Strategy | |
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| Developing Policies | |
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| Conclusion | |
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| Part Ending Video Case: Newbury Comics, Inc. | |
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| Strategy Implementation and Control | |
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| Strategy Implementation: Organizing for Action | |
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| Strategy Implementation | |
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| Who Implements Strategy? | |
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| What Must Be Done? | |
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| How Is Strategy to Be Implemented? Organizing for Action | |
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| International Issues in Strategy Implementation | |
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| Conclusion | |
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| Strategy Implementation: Staffing and Directing | |
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| Staffing | |
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| Leading | |
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| Conclusion | |
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| Evaluation and Control | |
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| Evaluation and Control in Strategic Management | |
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| Measuring Performance | |
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| Strategic Information Systems | |
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| Problems in Measuring Performance | |
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| Guidelines for Proper Control | |
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| Strategic Incentive Management | |
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| Conclusion | |
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| Part Ending Video Case: Newbury Comics, Inc. | |
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| Other Strategic Issues | |
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| Strategic Issues in Managing Technology and Innovation | |
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| The Role of Management | |
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| Environmental Scanning | |
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| Strategy Formulation | |
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| Strategy Implementation | |
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| Evaluation and Control | |
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| Conclusion | |
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| Strategic Issues in Entrepreneurial Ventures and Small Businesses | |
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| Importance of Small Business and Entrepreneurial Ventures | |
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| Use of Strategic Planning and Strategic Management | |
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| Issues in Corporate Governance | |
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| Issues in Environmental Scanning and Strategy Formulation | |
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| Issues in Strategy Implementation | |
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| Issues in Evaluation and Control | |
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| Conclusion | |
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| Strategic Issues in Not-For-Profit Organizations | |
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| Why Not-For-Profit? | |
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| Importance of Revenue Source | |
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| Impact of Constraints on Strategic Management | |
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| Not-for-Profit Strategies | |
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| Conclusion | |
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| Introduction to Case Analysis | |
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| Suggestions for Case Analysis | |
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| The Case Method | |
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| Researching the Case Situation | |
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| Financial Analysis: A Place to Begin | |
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| Format for Case Analysis: The Strategic Audit | |
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| Conclusion | |
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| Resources for Case Research | |
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| Suggested Case Analysis Methodology Using the Strategic Audit | |
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| Example of a Student-Written Strategic Audit | |
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| Endnotes | |
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| Cases in Strategic Management | |
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| Corporate Governance and Ethics: Question of Executive Leadership | |
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| The Recalcitrant Director at Byte Products, Inc.: Corporate Legality Versus Corporate Responsibility | |
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| The Wallace Group | |
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| Environmental Issues: Questions of Social Responsibility and Ethics | |
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| The Audit | |