Smart Pricing How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

ISBN-10: 013149418X

ISBN-13: 9780131494183

Edition: 2010

Authors: Jagmohan Raju, Z. John Zhang

List price: $27.99 Buy it from $21.58
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Description:

In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. To do so, they draw on their own breakthrough pricing research, as well as their most recent work helping enterprises rethink their approaches to pricing. Raju and Zhang make pricing more tangible and concrete by revealing innovative strategies that are helping companies create and capture more value and more new customers. Readers will discover restaurants where customers set the price... how Google and other high-tech companies have used pricing to remake whole industries... how executives in China have made an art of initiating and fighting price wars, in spite of the conventional Western wisdom that price wars are risky. Replete with examples from contemporary business, this book heralds a revolution in how companies establish pricing and measure its effectiveness.
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Book details

List price: $27.99
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 3/26/2010
Binding: Hardcover
Pages: 224
Size: 6.50" wide x 10.00" long x 1.00" tall
Weight: 0.946
Language: English

About the Authors
Introduction: Fingerprints of the Invisible Hand
"Pay As You Wish" Pricing
Why the Best Things in Life Are Free
The Art of Price Wars
Thinking Small
The Automatic Markdown
Name Your Own Price
Subscribe and Save: Pricing for Marketing Profitability
The Snob Premium
Pay if it Works
Conclusion
Index
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