Essentials of Entrepreneurship and Small Business Management

Name: Essentials of Entrepreneurship and Small Business Management
Price: 8.27 USD
Availability: InStock
ISBN: 9780131491786

ISBN-10: 0131491784

ISBN-13: 9780131491786

Edition: 4th 2005 (Revised)

Authors: Thomas W. Zimmerer, Norman M. Scarborough

List price: $133.33

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Book details

List price: $133.33
Edition: 4th
Copyright year: 2005
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 550
Size: 8.25" wide x 10.50" long x 1.00" tall
Weight: 2.596
Language: English




The Challenges Of Entrepreneurship



The Foundations of Entrepreneurship



Inside the Entrepreneurial Mind: From Ideas to Reality



Building The Business Plan: Beginning Considerations



Strategic Management and the Entrepreneur



Forms of Ownership and Franchising



Buying an Existing Business



Building The Business Plan: Marketing And Financial Considerations



Building a Powerful Marketing Plan



Advertising and Pricing for Profit



Managing Cash Flow



Creating a Successful Financial Plan



Crafting a Winning Business Plan



Putting The Business Plan To Work: Building A Competitive Edge



Sources of Funds: Debt and Equity



Choosing the Right Location and Layout



Global Aspects of Entrepreneurship: Why Go Global?



Leading the Growing Company and Planning for Management Succession



E-Commerce and the Entrepreneur


Index