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86 Percent Solution How to Succeed in the Biggest Market Opportunity of the Next 50 Years

ISBN-10: 0131489070

ISBN-13: 9780131489073

Edition: 2006

Authors: Vijay Mahajan, Kamini Banga, Robert Gunther

List price: $30.99
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Description:

This is a step-by-step guide to understanding why emerging markets are now the number one growth opportunity and how to drive growth and profit from this market.
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Book details

List price: $30.99
Copyright year: 2006
Publisher: Wharton School Publishing
Publication date: 9/14/2005
Binding: Hardcover
Pages: 256
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.946
Language: English

The 86 Percent SolutionHow to Succeed in the Biggest Market Opportunity of the Next 50 YearsAbout the Authors Vijay Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. Mahajan is author or editor of nine books. He is one of the world's most widely cited researchers in business and economics. He edited theJournal of Marketing Research, and has consulted with Fortune 500 companies and delivered executive development programs worldwide. Kamini Bangais an independent marketing consultant and managing director of Dimensions Consultancy Pvt. Ltd. Her clients have included Cadbury, Philips, Johnson & Johnson, Coca-Cola, and many others. She has traveled extensively in Asia and Southeast Asia, conducting training programs on market research and consumer behavior. During a three-year stint in London, she worked with the Harris Research Center as a consultant on ethnic issues for companies including British Airways and the BBC. Banga writes and edits business articles forEconomic Times,The Smart Manager,Business Today, and other leading Indian business publications, and is a non-executive director on several company boards. She is a graduate of the Indian Institute of Management, the premier institute for MBA education in India. A former resident of Mumbai, India, she now lives in London. copy; Copyright Pearson Education. All rights reserved.

Robert Gunther is coauthor or collaborator on more than 20 books, including The Wealthy 100 and The Truth About Making Smart Decisions. He has appeared on CNBC's "Power Lunch," NPR's "Morning Edition," and numerous local and national radio and television programs, and his projects have been featured in The New York Times, Time, USA Today, and Fortune. His columns or articles also have been published in Harvard Business Review, American Heritage, Investor's Business Daily, and The Philadelphia Inquirer. As founder of Gunther Communications, he has consulted with Fortune 500 companies, universities, and major nonprofits. He is a graduate of Princeton University.

Seeing Geeti
Preface : do you want to be in this market? : can you afford not to be?
The lands of opportunity
Don't build a car when you need a bullock cart
Aim for the ricochet economy
Connect brands to the market
Think young
Grow big by thinking small
Bring your own infrastructure
Look for the leapfrog
Take the market to the people
Develop with the market
Conclusion : an opportunity not to be missed