Fortune at the Bottom of the Pyramid Eradicating Poverty Through Profits

ISBN-10: 0131467506

ISBN-13: 9780131467507

Edition: 2005

Authors: C. K. Prahalad

List price: $29.99
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


The last couple of decades have seen great increases in sales, now multinational corporations are seeing markets with sluggish or no growth. One market that's been overlooked is also the fastest growing market in the world, and it's where you least expect it: at the bottom of the pyramid. Collectively, the world's 5 billion poor have vast untapped buying power. They represent enormous potential for companies who learn how to serve this market by providing the poor with what they need. This creates a win-win situation: not only do corporations tap into a vibrant market, but by treating the poor as consumers they are no longer treated with indignity; they become empowered customers. Corporations who service this market form an economic infrastructure, which creates real jobs for the poor, and finally an end to the vicious cycle of poverty. This book is a 3-part manifesto: passionate argument; detailed case studies from India, Peru, Mexico, Brazil, and Venezuela, and range from salt to soap, banking to cellphones, health to housing; and lastly, a CD with digital videos shot on location, designed to bring these innovations alive. CK Prahalad shows why we can't afford to ignore "Bottom of the Pyramid"(BOP) markets.
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99
Customers also bought

Book details

List price: $29.99
Copyright year: 2005
Publisher: Wharton School Publishing
Binding: Mixed Media
Pages: 432
Size: 6.00" wide x 9.50" long x 1.75" tall
Weight: 1.540
Language: English

About the Author
The Fortune at the Bottom of the Pyramid
The Market at the Bottom of the Pyramid
The Power of Dominant Logic
The Nature of the BOP Market
There Is Money at the BOP
Access to BOP Markets
The BOP Markets Are Brand Conscious
The BOP Market Is Connected
BOP Consumers Accept Advanced Technology Readily
The Market Development Imperative
Create the Capacity to Consume
The Need for New Goods and Services
Dignity and Choice
Trust Is a Prerequisite
Benefits to the Private Sector
Products and Services for the BOP
A Philosophy for Developing Products and Services for the BOP
Twelve Principles of Innovation for BOP Markets
Making It Happen
BOP: A Global Opportunity?
Engaging the BOP
Local Growth Opportunities
Learning to Grow
Local Innovations and Global Opportunity
BOP Solutions for Developed Markets
Lessons for MNCs from BOP Markets
Captial Intensity
Sustainable Development
The Cost of Managing
Learning to Live in a Network of Relationships
The Ecosystem for Wealth Creation
Market-Oriented Ecosystem
Ecosystems for a Developing Country
Learning the Sanctity of Contracts
Reducing Inequities in Contracts
Building Governance Capabilities Among the Poor
Reducing Corruption: Transaction Governance Capacity
Are the Poor Poor?
Building TGC
The Andhra Pradesh e-Governance Story
Center for Good Governance
Lessons from the Andhra Pradesh Experiment
Appendix: List of eSeva Services
Development as Social Transformation
Development as Social Transformation
Breaking Down Barriers to Communication
BOP Consumers Upgrade
Gaining Access to Knowledge
Identity for the Individual
Women Are Critcal for Development
Evolving Checks and Balances
The Real Test: From the Pyramid to the Diamond
Innovative Practices at the Bottom of the Pyramid
The Market at the Bottom of the Pyramid
Casas Bahia: Fulfilling a Dream
CEMEX: Innovation in Housing for the Poor
Known Problems and Known Solutions: What Is the Missing Link?
The Annapurna Salt Story: Public Health and Private Enterprise
Selling Health: Hindustan Lever Limited and the Soap Market
Known Problems and Unique Solutions
Jaipur Foot: Challenging Convention
The Aravind Eye Care System: Delivering the Most Precious Gift
Known Problems and Systemwide Reform
ICICI Bank: Innovations in Finance
The ITC e-Choupal Story: Profitable Rural Transformation
The EID Parry Story On CD
Scaling Innovations
The Voxiva Story
Innovations in Energy: E+Co's Investment in Tecnosol On CD
Creating Enabling Conditions for the Development of the Private Sector - On CD
Citizen Centricity: E-Governance in Andhra Pradesh On CD
Casas Bahia (3:54)
CEMEX (3:07)
Annapurna Salt (4:05)
Hindustan Lever Limited (4:16)
Jaipur Foot (4:40)
Aravind Eye Care (6:08)
ICICI Bank (4:23)
ITC e-Choupal (4:08)
EID Parry (4:12)
Voxiva (3:33)
E+Co/Tecnosol (4:34)
Andhra Pradesh (3:30)
Interactive practices text in PDF format
The EID Parry Story
Innovations in Energy: E+Co's Investment in Tecnosol
Citizen Cent
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.