Marketing of High-Technology Products and Innovations
Edition: 2nd 2005 (Revised)
List price: $104.33
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Description: For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation. This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $104.33
Copyright year: 2005
Publisher: Prentice Hall PTR
Publication date: 6/30/2004
Size: 7.00" wide x 9.25" long x 0.75" tall
|Introduction to High-Technology|
|Strategy and Corporate Culture in High-Tech Firms|
|Relationship Marketing: Partnerships and Alliances|
|Market Orientation and R&DMarketing Interaction in High-Technology Firms|
|Marketing Research Tools in High-Tech Markets|
|Understanding High-Tech Customers|
|Product Development and Management Issues in High-Tech Markets|
|Distribution Channels and Supply Chain Management in High-Tech Markets|
|Pricing Considerations in High-Tech Markets|
|Advertising and Promotion in High-Tech Markets: Tools to Build and Maintain Customer Relationships|
|E-Business, E-Commerce and the Internet|
|Realizing the Promise of Technology|