Marketing Ethics Cases and Readings

ISBN-10: 0131330888

ISBN-13: 9780131330887

Edition: 2006

Authors: Patrick E. Murphy, Gene R. Laczniak

List price: $60.00
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Book details

List price: $60.00
Copyright year: 2006
Publisher: Prentice Hall PTR
Publication date: 2/3/2005
Binding: Paperback
Pages: 192
Size: 7.00" wide x 8.75" long x 0.25" tall
Weight: 0.594
Language: English

Introduction to Ethics ldquo;Ethical Reasoning and Marketing Decisions,rdquo;
Contemporary Readings in Marketing Ethics ldquo;Contempt of Customer: Itrsquo;s a Real Crime,rdquo;
ldquo;Dangerous Terrain: As ATVs Take Off in Sales, Deaths and Injuries Mount,rdquo;
ldquo;First the target was tobacco. Then burgers. So how has Big Alcohol stayed out of the lawyers sights?rdquo; Adam Joneshellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;
ldquo;When Does a Gift Become a Bribe?rdquo;
ldquo;The Wal-Mart You Donrsquo;t Know: Why Low Prices Have a High Cost,rdquo; Charles Fishmanhellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;
ldquo;A Matter of Trust,rdquo;
Short Cases ldquo;Toy Wars,rdquo; Manuel Velasquezhellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;
Analysis of Toy Wars
ldquo;Toy Wars: The Rest of the Story,rdquo; Ron Nahserhellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;
ldquo;Cookie Case,rdquo; Catherine Harthellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;
ldquo;Making it Up,rdquo; Raymond Keyeshellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;
ldquo;Krombacher-Save Nature
ldquo;Ethics of Selling Violent Video Games,rdquo;
ldquo;Can Short Skirts Sell Software?rdquo; Lori Lepp Corbetthellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;
ldquo;Wave Runner,rdquo;
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