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Entrepreneurship (For College Students) Starting and Operating a Small Business

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ISBN-10: 0131197673

ISBN-13: 9780131197671

Edition: 2007

Authors: Steve Mariotti, Debra DeSalvo

List price: $86.67
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Book details

List price: $86.67
Copyright year: 2007
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 504
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 1.958
Language: English

What Business Do You Want to Start?
Entrepreneurs Recognize Opportunities
Create Business From Opportunity: The Economics of One Unit Unit 1 Business Plan Section
Who Are Your Customers? (And Why Should They Buy From You?)
What Is Marketing? Analyzing Customers And Your Market
Developing The Right Marketing Mix
Smart Selling And Effective Customer Service Unit 2 Business Plan Section
Show Me The Money!: How To Track Costs and Find Financing
Tracking Fixed and Variable Costs
Using An Income Statement To Guide A Business
Financing Strategy: Borrow Debt or Sell Equity?
Cash Flow: The Lifeblood Of A Business Unit 3 Business Plan Section
Operating a Small Business Effectively
Choosing Legal Structures And Distribution Channels
Effective Leadership: Managing Resources And Employees Unit 4 Business Plan Section
What You Need to Know to Grow
Raising Capital: Tracking Debt And Equity On The Balance Sheet
Replication And Harvesting: Cashing In On Your Brand
Investing For a Secure Future Unit 5 Business Plan Section
100 Business Ideas
Math for Entrepreneurs
Resources for Entrepreneurs
Glossary
Accounting Journal Distribution Guide
Sample Student Business Plan
Using the BizBuilder CD
Using Business Plan Pro
Business Plan for Venture Magazine
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