Apparel Product Design and Merchandising Strategies
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Description: Offering a higher level of understanding, this book provides an in-depth and illustrated look at the product development process.Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a companyrsquo;s business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in it.Professionals working in Apparel Manufacturing and New Product Development within the Fashion Design Industry.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $132.80
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 9/7/2007
Size: 7.25" wide x 9.50" long x 1.00" tall
|What is Product Development?|
|Developing Company Strategy|
|Developing Design and Business Goals|
|Product Development Planning|
|Setting the Stage: Design Process, Thinking, and Analysis|
|Readily Accessible Inspirational Resources|
|Search for Solutions: Inspirational Travel|
|Communicating Product Strategy: Themes and Resources|
|Color Selection and Development|
|Fabrics: The First Piece of the Merchandise Puzzle|
|Final Phase of Merchandising the Product Line|
|Finalizing the Product Line: Design and Production Review|
|Sales Meeting and Marketing Services|