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Profitable Menu Planning

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ISBN-10: 0131196804

ISBN-13: 9780131196803

Edition: 4th 2008

Authors: John A. Drysdale, Jennifer A. Galipeau, Jennifer A. Galipeau

List price: $159.99
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Book details

List price: $159.99
Edition: 4th
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 12/29/2007
Binding: Hardcover
Pages: 384
Size: 8.25" wide x 11.00" long x 0.75" tall
Weight: 2.508

Know Your Customer
Know Your Restaurant
Pricing the Menu
Menu Analysis
Menu Content
Truth in Menu
Menu Layout and Printing
Menus, Restaurants and Marketing
Quick Service Menus
Family Style Restaurant Menus
Theme-Ethnic and Fine Dining Menus
Banquet/Show Menus
Cafeteria and Cycle Menus
The Menu as a Management Tool
Descriptive Wording for Menus
Nutritional Labeling Laws
Foreign Wording for Menus