Marketing of Agricultural Products

Name: Marketing of Agricultural Products
Availability: OutOfStock
ISBN: 9780131196735

ISBN-10: 0131196731

ISBN-13: 9780131196735

Edition: 10th 2008

Authors: Richard Kohls, Joseph Uhl, Chris Hurt

List price: $80.00

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Description:

Thenbsp;tenth edition ofMarketing of Agricultural Productscontains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions.This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics.For farmers, consumers, or those in food marketing.

Book details

List price: $80.00
Edition: 10th
Copyright year: 2008
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 848
Size: 8.50" wide x 10.87" long
Language: English