Marketing for Hospitality and Tourism
Edition: 4th 2006 (Revised)
List price: $114.40
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Description: This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in todays global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job.Real-world in focus, topics reflect the authors rich combination of both teaching and international consulting experience in the hospitality and travel industries.PART 1:Understanding the Hospitality and Tourism Marketing ProcessIntroduces the concept of hospitality marketing and its importance.PART 2:Developing Hospitality and Tourism Marketing Opportunities and StrategiesExplains the role of consumer behavior and how it affects the marketing environment.PART 3:Developing the Hospitality and Tourism MixIdentifies and explains strategies for promoting products and the various distribution channels.PART 4:Managing Hospitality and Tourism MarketingHighlights the latest trends in electronic marketing, destination marketing, and planning for the future.For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $114.40
Copyright year: 2006
Publisher: Prentice Hall PTR
Size: 8.00" wide x 10.00" long x 1.50" tall
Bowen is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair.
|Understanding The Hospitality and Tourism Marketing Process|
|Introduction: Marketing for Hospitality and Tourism|
|Service Characteristics of Hospitality and Tourism Marketing|
|The Role of Marketing in Strategic Planning|
|Developinghospitality and Tourism Marketingopportunities and Strategies|
|The Marketing Environment|
|Marketing Information Systems and Marketing Research|
|Consumer Markets and Consumer Buying Behavior|
|Organizational Buyer Behavior and Group Markets|
|Market Segmentation, Targeting, and Positioning|
|Developing The Hospitality and Tourism Marketing Mix|
|Designing and Managing Products|
|Building Customer Loyalty through Quality|
|Pricing Products: Pricing Considerations, Approaches and Strategy|