Marketing for Hospitality and Tourism

Name: Marketing for Hospitality and Tourism
Price: 9.39 USD
Availability: InStock
ISBN: 9780131193789

ISBN-10: 0131193783

ISBN-13: 9780131193789

Edition: 4th 2006 (Revised)

Authors: Phillip R. Kotler, John T. Bowen, James C. Makens

List price: $114.40

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Description:

This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in todays global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job.Real-world in focus, topics reflect the authors rich combination of both teaching and international consulting experience in the…

Book details

List price: $114.40
Edition: 4th
Copyright year: 2006
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 960
Size: 8.00" wide x 10.00" long x 1.50" tall
Weight: 4.136
Language: English

Bowen is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair.




Understanding The Hospitality and Tourism Marketing Process



Introduction: Marketing for Hospitality and Tourism



Service Characteristics of Hospitality and Tourism Marketing



The Role of Marketing in Strategic Planning



Developinghospitality and Tourism Marketingopportunities and Strategies



The Marketing Environment



Marketing Information Systems and Marketing Research



Consumer Markets and Consumer Buying Behavior



Organizational Buyer Behavior and Group Markets



Market Segmentation, Targeting, and Positioning



Developing The Hospitality and Tourism Marketing Mix



Designing and Managing Products



Internal Marketing



Building Customer Loyalty through Quality



Pricing Products: Pricing Considerations, Approaches and Strategy