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| Preface | |
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| About the Author | |
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| Introduction and Personal Assessment | |
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| Introduction: Making Your Dreams Come True | |
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| Marketing Yourself | |
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| Job Search Process | |
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| Self-Assessment and Promotion: Knowing Yourself | |
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| Self-Assessment | |
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| Marketing Readiness Quiz | |
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| Self-Awareness Checklist | |
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| Ability Assessment | |
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| Transferable Skills Checklist | |
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| Work Environment and Life Preferences | |
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| Self-Assessment Summary Sheet | |
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| Self-Promotion | |
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| My Focus: Marketing Tips | |
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| Finding Your Focus | |
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| Marketing Tools | |
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| Marketing Strategies: Focusing on Your Market | |
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| Take Advantage of Personal Marketing | |
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| Arrange Informational Interviews | |
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| My Focus | |
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| My Focus: Especially for College Students | |
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| Use Electronic Marketing | |
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| Determine the Best Approach | |
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| Develop a Positive Attitude | |
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| Use a Systematic Strategy to Pursue Companies | |
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| Finding Your Focus | |
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| Marketing Techniques: Spreading the Word | |
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| Networking | |
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| Telemarketing | |
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| Career Fairs | |
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| My Focus | |
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| Finding Your Focus | |
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| Resumes and References: Critical Tools for Success | |
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| Preparing to Write Your Resume | |
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| Types of Resumes | |
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| Resume Writing Styles | |
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| What Is an Electronic Resume? | |
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| Resume Sections | |
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| Representing Education Activity | |
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| Work Experience Exercise | |
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| Resume Guidelines | |
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| Resume Tips | |
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| Resume Checklist | |
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| Resume Samples | |
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| References | |
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| My Focus | |
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| Finding Your Focus | |
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| Career Correspondence and Applications: Job Search Necessities | |
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| Career Correspondence | |
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| The Cover Letter | |
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| Application Letter | |
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| Networking Letter | |
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| Prospecting Letter | |
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| Thank-You Letter | |
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| Acceptance Letter | |
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| Final Tips on Letter Writing | |
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| A Few Words on E-mail | |
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| Job Applications | |
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| Getting Ready | |
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| My Focus | |
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| Finding Your Focus | |
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| Professional Portfolios: A Way to Prove Yourself | |
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| Portfolio Skills Assessment | |
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| Selection of and Types of Samples | |
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| Planning the Portfolio | |
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| Formatting the Portfolio | |
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| Assembling the Portfolio | |
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| Tips for Increasing Your Portfolio's Impact | |
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| Electronic Portfolios | |
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| Using Your Portfolio | |
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| MY Focus | |
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| Finding Your Focus | |
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| Interviewing | |
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| Before the Interview: How Best to Prepare | |
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| Company Research | |
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| What Should Be Investigated? | |
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| Gathering Information | |
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| Types of Interviews | |
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| Forms of Interviews | |
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| Interview Stages | |
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| Dressing for Interview Success | |
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| MY Focus | |
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| Finding Your Focus | |
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| During and After the Interview: Being the Strongest Candidate | |
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| Stages of the Interview | |
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| Questions Asked During Interview | |
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| Interview Questions for You to Ask | |
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| Using Your Portfolio | |
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| Etiquette | |
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| Testing | |
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| Negotiating | |
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| Thank-Yous | |
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| MY Focus | |
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| Finding Your Focus | |
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| After the Offer: Making the Right Decision | |
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| Work Realities | |
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| Criteria for Evaluating a Job Offer | |
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| Confirmation | |
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| MY Focus | |
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| Finding Your Focus | |
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| Career Success | |
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| What to Know and Do: Maximizing Job Performance | |
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| Fitting In | |
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| What's Important | |
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| Assessment | |
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| The Value of a Mentor | |
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| Good Things to Do in a New Job | |
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| Things to Avoid Doing in a New Job | |
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| Closing Advice | |
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| MY Focus | |
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| Finding Your Focus | |
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| Career Success Skills: Being the Best You Can Be | |
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| Basic Skills | |
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| Specific Skill Sets | |
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| Skills Needed to Get Ahead | |
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| Top 10 Traits Employers Seek | |
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| Skills and Values Prized by Employers | |
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| MY Focus | |
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| Finding Your Focus | |
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| Index | |