Airline A Strategic Management Simulation

Name: Airline A Strategic Management Simulation
Price: 8.05 USD
Availability: InStock
ISBN: 9780131058750

ISBN-10: 0131058754

ISBN-13: 9780131058750

Edition: 3rd 1994

Authors: Jerald R. Smith, Peggy A. Golden, Bryce Appleton

List price: $47.00

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Description:

Easy to start-up and use- even for readers with no computer experience- this Windows based strategic management simulation turns individuals into teams with the responsibility of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Teams are challenged to establish objectives, plan the strategy to accomplish those objectives, and then operate the airline on a quarter-by-quarter basis. Each team's decisions are input into a computer which acts as the flying public and assigns sales to each firm based on the decisions each has made. Team members…

Book details

List price: $47.00
Edition: 3rd
Copyright year: 1994
Publisher: Prentice Hall PTR
Publication date: 6/20/1994
Binding: Paperback
Pages: 160
Size: 8.27" wide x 10.67" long x 0.31" tall
Weight: 0.726
Language: English




The Decision Making Process


History of the Airline


Preparing the Decision Form


Fares


Cabin Service


Promotion, Advertising, Sales Force


Employee Compensation Policy


Quality Programs and Additional Training


Maintenance and Fuel Purchases


Cargo


Corporate Social Performance


Selling and Redeeming Stock


Loans


Dividends


Certificates of Deposit


Acquisition of Aircraft


Market Research


Incident Response


Changes in Markets Served


Fare Sales


Route Map



Decision Information


Aircraft Utilization and Scheduling


Market Regions and Additional Costs


Fare Sales and Demand


Other Costs



Values for Your Beginning Position


Quarterly (Financial) Report of Your Starting Position


Notes on the Quarterly Report



Incidents



Entering Decisions on the Student Disk


Sample Screens for Entering Decisions


Organizing Your Team


Strategic Planning Process



Management Audit and Stockholders' Report


Peer Evaluation



Mid-Continent Airline Case



Decision and Analysis Forms


Decision Forms