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Marketing for Hospitality and Tourism

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ISBN-10: 0130996114

ISBN-13: 9780130996114

Edition: 3rd 2003

Authors: Philip Kotler, John Bowen, James Makens

List price: $105.33
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Book details

List price: $105.33
Edition: 3rd
Copyright year: 2003
Publisher: Prentice Hall PTR
Publication date: 7/10/2002
Binding: Hardcover
Pages: 912
Size: 8.50" wide x 10.50" long x 1.25" tall
Weight: 3.982
Language: English

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…    

Understanding The Hospitality And Tourism Marketing Process
Introduction: Marketing for Hospitality and Tourism
Service Characteristics of Hospitality and Tourism Marketing
The Role of Marketing in Strategic Planning
Developing Hospitality And Tourism Marketingopportunities And Strategies
The Marketing Environment
Marketing Information Systems and Marketing Research
Consumer Markets and Consumer Buying Behavior
Organizational Buyer Behavior and Group Markets
Market Segmentation, Targeting, and Positioning
Developing The Hospitality And Tourism Marketing Mix
Designing and Managing Products
Internal Marketing
Building Customer Loyalty through Quality
Pricing Products: Pricing Considerations, Approaches and Strategy
Distribution Channels
Promoting Products: Communication and Promotion Policy and Advertising
Promoting Products: Public Relations and Sales Promotion
Professional Sales
Managing Hospitality And Tourism Marketing
Electronic Marketing: Internet Marketing, Database Marketing and Direct Marketing
Destination Marketing
Next Year's Marketing Plan