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Design Manual

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ISBN-10: 0130981176

ISBN-13: 9780130981172

Edition: 3rd 2003

Authors: Shirl Brainard

List price: $64.00
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Description:

This book focuses on the basic essentials of generic 2-dimensional design--helping today's learners think about and explore ways of approaching their work in their chosen design field. Using a conversational humorous tone and easily recognized, often common-place illustrative materials, it first explores each of the elements of design individually, then explains the principles of design, and finally, shows how elements and principles are combined in the design "process." For designers and future designers.
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Book details

List price: $64.00
Edition: 3rd
Copyright year: 2003
Publisher: Prentice Hall PTR
Publication date: 5/8/2002
Binding: Paperback
Pages: 214
Size: 7.99" wide x 10.00" long x 0.19" tall
Weight: 1.364
Language: English

Preface
Acknowledgments
Introduction to Design
What Design Is
What Is Design Supposed to Mean?
Do All Designs Have Them?
Theory
The Design Scene
Kinds of Design
The Role of the Designer
Are You Already a Designer?
Review
Elements of Design
Space
Kinds of Space
Let's Think About Space...
What Can You Do with Space?
Can You Identify...?
Review
Line
What Is a Line?
Kinds of Line
Let's Think About Line...
What Can You Do with Lines?
Can You Identify...?
Review
Shape
What Is a Shape?
Kinds of Shapes
Positive and Negative Shapes
Let's Think About Shapes...
What Can You Do with Shapes?
Can You Identify...?
Review
Value
What Is Value?
A Matter of Relativity
Let's Think About Values...
What Can You Do with Values?
Can You Identify...?
Review
Texture
What Is Texture?
Rough or Smooth?
Can You Identify...?
Let's Think About Texture...
What Can You Do with These Textures?
Review
Color
What Is Color?
Color Wheels
Color Identity
Color Perception
Color Interaction or "Those Lying Colors"
Let's Think About This Painting...
Let's Think About Color...
What Can You Do with Color?
Can You Identify...?
A Preview of Things to Come
Review
Principles of Design
Use of the Elements
Space Division & Balance
Dividing Space
Balance
Kinds of Balance
Let's Think About Space Division...
Let's Think About Balance...
What Would Happen If...?
Ideas to Try Dividing Space
What Would Happen If...?
Ideas to Try for Balance
Can You Identify...?
Review
Unity
Repetition
Variety
Rhythm
Let's Think About Unity...
Analysis
What Would Happen If...?
An Idea to Try with Unity
A Design Analysis
Review
Emphasis
Contrast
Selection
Let's Think About Emphasis...
Ideas to Try for Emphasis or Focal Point
Can You Identify...?
Review
Application of Principles of Design and More
Shape Relationships
Safety Nets
Shape Relationships
Ideas to Try
Now Try the Following...
Review
Analysis of Designs
A Design Analysis
Defining the Principles
Can You Do These...?
The Third Dimension
Three-Dimensional Design
Three-Dimensional Design
How Is It Different?
How Is It the Same?
Let's Think About 3-D Design...
What Can You Do to Create a 3-D Design?
Can You Identify...?
Ideas to Try with 3-D Design
Review
Some Last Thoughts
Problems & Solutions
Problem-Solving Procedure
Materials
Tools
The Emergence of Style ... and You!
Choice
Creative License
Passion
Review
Conclusion
A Concluding Thought
A Chocolate Cake Recipe!
Glossary
Bibliography
Index