Edition: 3rd 2003
List price: $82.80
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Description: For courses in Entrepreneurship and Small Business Management. Many students have difficulty connecting business theory to starting a small business and writing a business plan. This concise and practical text/handbook combines the best of both study formats, demonstrating theory in realistic applications. While the book opens with the material commonly found in Entrepreneurship texts, the second half combines theory and background information in areas such as marketing theory, management topics, and financial recordkeepingand provides practical checklists to help students complete a business plan.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $82.80
Copyright year: 2003
Publisher: Prentice Hall PTR
Binding: Mixed Media
Size: 7.75" wide x 9.75" long x 1.00" tall
|Small Businesses and the Internet Economy|
|Women-Owned and Minority-Owned Businesses|
|Business Growth and the Entrepreneur|
|New Product Development|
|Starting a New Business|
|Buying an Existing Business|
|Franchising and Other Alternatives|
|The Business Plan: Introduction|
|The Business Plan: Marketing|
|The Business Plan: Management and Personnel|
|The Business Plan: Startup Costs and Financing|
|The Business Plan: Projected Financial Statements|
|The Business Plan: The Legal Section|
|The Business Plan: Insurance|
|The Business Plan: Suppliers|
|The Business Plan: Risks, Assumptions, and Conclusions|
|Appendix: Summary of Business Plan Checklists|