Bringing New Technology to Market

Name: Bringing New Technology to Market
Price: 34.67 USD
Availability: InStock
ISBN: 9780130933737

ISBN-10: 0130933732

ISBN-13: 9780130933737

Edition: 2003

Authors: Kathleen R. Allen

List price: $190.20

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Book details

List price: $190.20
Copyright year: 2003
Publisher: Prentice Hall PTR
Publication date: 7/8/2002
Binding: Hardcover
Pages: 367
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.540
Language: English




The Foundations of Technology Commercialization



Innovation and Commercialization



Recognizing and Screening Technology Opportunities



Developing and Testing a Technology Business Concept



High-Technology Product Development Strategies



Intellectual Property



The Concept of Intellectual Property



Licensing Intellectual Property



Intellectual Property Strategy



Financial Strategy for Technology Start-Ups



Building and Valuing the Business Model



Funding the Technology Start-Up



Funding Growth



The Transition From R&D to Operations



Moving from R&D to Operations



Marketing High Technology



Growing the High-Tech Venture



Entrepreneurial Venturing Inside a Corporation



Developing a Business Plan for Sustained Innovation