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Bringing New Technology to Market

ISBN-10: 0130933732

ISBN-13: 9780130933737

Edition: 2003

Authors: Kathleen R. Allen

List price: $190.20
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Book details

List price: $190.20
Copyright year: 2003
Publisher: Prentice Hall PTR
Publication date: 7/8/2002
Binding: Hardcover
Pages: 367
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.804
Language: English

The Foundations of Technology Commercialization
Innovation and Commercialization
Recognizing and Screening Technology Opportunities
Developing and Testing a Technology Business Concept
High-Technology Product Development Strategies
Intellectual Property
The Concept of Intellectual Property
Licensing Intellectual Property
Intellectual Property Strategy
Financial Strategy for Technology Start-Ups
Building and Valuing the Business Model
Funding the Technology Start-Up
Funding Growth
The Transition From R&D to Operations
Moving from R&D to Operations
Marketing High Technology
Growing the High-Tech Venture
Entrepreneurial Venturing Inside a Corporation
Developing a Business Plan for Sustained Innovation