Consumer Behavior and Managerial Decision Making
Edition: 2nd 2002
List price: $177.33
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Description: This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.For individuals concerned with the attitudes and activities of today's buyer in the marketplace.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $177.33
Copyright year: 2002
Publisher: Prentice Hall PTR
Publication date: 6/29/2001
Size: 7.25" wide x 9.25" long x 1.00" tall
|The Scientific Study of Consumer Behavior|
|How Consumers Acquire, Remember, And Use Product Knowledge|
|Consumer Attention and Comprehension|
|Persuasion And Influence|
|The Message-Learning Approach to Persuasion|
|Cognitive Approaches to Persuasion|
|Affective and Motivational Approaches to Persuasion|
|Social Influence Principles|
|Managerial Decision Making|
|Online Consumer Behavior|
|Segmentation and International Marketing|
|New Product Development|
|Biases in Managerial Decision Making|
|Strategies for Improving Managerial Decision Making|