Consumer Behavior and Managerial Decision Making

Name: Consumer Behavior and Managerial Decision Making
Price: 35.1 USD
Availability: InStock
ISBN: 9780130916020

ISBN-10: 0130916021

ISBN-13: 9780130916020

Edition: 2nd 2002

Authors: Frank R. Kardes

List price: $177.33

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Description:

This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product…

Book details

List price: $177.33
Edition: 2nd
Copyright year: 2002
Publisher: Prentice Hall PTR
Publication date: 6/29/2001
Binding: Hardcover
Pages: 480
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.980
Language: English




The Scientific Study of Consumer Behavior



How Consumers Acquire, Remember, And Use Product Knowledge



Consumer Attention and Comprehension



Consumer Memory



Consumer Judgment



Consumer Choice



Persuasion And Influence



The Message-Learning Approach to Persuasion



Cognitive Approaches to Persuasion



Affective and Motivational Approaches to Persuasion



Self-Persuasion Principles



Social Influence Principles



Managerial Decision Making



Online Consumer Behavior



Segmentation and International Marketing



New Product Development



Product Management



Biases in Managerial Decision Making



Strategies for Improving Managerial Decision Making