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Strategic and Competitive Analysis Methods and Techniques for Analyzing Business Competition

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ISBN-10: 0130888524

ISBN-13: 9780130888525

Edition: 2002

Authors: Craig S. Fleisher, Babette E. Bensoussan

List price: $179.99
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Description:

Examining the wide spectrum of techniques involved in analysing business and competitive data, this text includes information on environmental analysis, industry analysis, competitor analysis, and temporaral analysis models.
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Book details

List price: $179.99
Copyright year: 2002
Publisher: Prentice Hall PTR
Publication date: 3/29/2002
Binding: Paperback
Pages: 480
Size: 8.50" wide x 10.00" long x 0.75" tall
Weight: 2.046
Language: English

Preface
Analysis and its Relationship to Strategy and Competitive Intelligence
The Techniques of Strategic and Competitive Analysis
Strategic Analytical Techniques
Competitive and Customer Analysis Techniques
Environmental Analysis Techniques
Evolutionary Analysis Techniques
Financial Analysis Techniques
Index