Consumer Behavior

ISBN-10: 0130673358

ISBN-13: 9780130673350

Edition: 8th 2004

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

List price: $149.35
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Description:

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
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Book details

List price: $149.35
Edition: 8th
Copyright year: 2004
Publisher: Prentice Hall PTR
Publication date: 4/9/2003
Binding: Paperback
Pages: 688
Size: 8.00" wide x 10.00" long x 1.25" tall
Weight: 3.036
Language: English

Introduction
Introduction: Diversity in the Marketplace
Consumer Research
Market Segmentation
The Consumer As An Individual
Consumer Motivations
Personality and Consumer Behavior
Consumer Perception
Consumer Learning
Consumer Attitude Formation and Change
Communication and Consumer Behavior
Consumers In Their Social And Cultural Settings
Reference Groups and Family Influences
Social Class and Consumer Behavior
The Influence of Culture on Consumer Behavior
Subcultures and Consumer Behavior
Cross-Cultural Consumer Behavior: An International Perspective
The Consumer's Decision Making Process
Consumer Influence and the Diffusion of Innovations
Consumer Decision Making
Glossary
Company Index
Name Index
Subject Index
Credits
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