Consumer Behavior

Name: Consumer Behavior
Price: 6.74 USD
Availability: InStock
ISBN: 9780130673350

ISBN-10: 0130673358

ISBN-13: 9780130673350

Edition: 8th 2004

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

List price: $149.35

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Description:

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

Book details

List price: $149.35
Edition: 8th
Copyright year: 2004
Publisher: Prentice Hall PTR
Publication date: 4/9/2003
Binding: Paperback
Pages: 688
Size: 8.00" wide x 10.00" long x 1.25" tall
Weight: 3.036
Language: English




Introduction



Introduction: Diversity in the Marketplace



Consumer Research



Market Segmentation



The Consumer As An Individual



Consumer Motivations



Personality and Consumer Behavior



Consumer Perception



Consumer Learning



Consumer Attitude Formation and Change



Communication and Consumer Behavior



Consumers In Their Social And Cultural Settings



Reference Groups and Family Influences



Social Class and Consumer Behavior



The Influence of Culture on Consumer Behavior



Subcultures and Consumer Behavior



Cross-Cultural Consumer Behavior: An International Perspective



The Consumer's Decision Making Process



Consumer Influence and the Diffusion of Innovations



Consumer Decision Making


Glossary


Company Index


Name Index


Subject Index


Credits