Airline A Strategic Management Simulation

Name: Airline A Strategic Management Simulation
Price: 6.75 USD
Availability: InStock
ISBN: 9780130654885

ISBN-10: 0130654884

ISBN-13: 9780130654885

Edition: 4th 2002 (Revised)

Authors: Jerald R. Smith, Peggy A. Golden

List price: $69.00

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Description:

For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and useeven for students and instructors with no computer experiencethis Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.

Book details

List price: $69.00
Edition: 4th
Copyright year: 2002
Publisher: Prentice Hall PTR
Publication date: 7/26/2001
Binding: Paperback
Pages: 120
Size: 8.50" wide x 10.50" long x 0.50" tall
Weight: 0.682
Language: English




The Decision Making Process


History of the Airline


Preparing the Decision Form


Fares


Cabin Service


Promotion, Advertising, Sales Force


Employee Compensation Policy


Quality Programs and Additional Training


Maintenance and Fuel Purchases


Cargo


Corporate Social Performance


Selling and Redeeming Stock


Loans


Dividends


Certificates of Deposit


Acquisition of Aircraft


Market Research


Incident Response


Changes in Markets Served


Fare Sales


Route Map



Decision Information


Aircraft Utilization and Scheduling


Market Regions and Additional Costs


Fare Sales and Demand


Other Costs



Values for Your Beginning Position


Quarterly (Financial) Report of Your Starting Position


Notes on the Quarterly Report



Incidents



Entering Decisions on the Student Disk


Sample Screens for Entering Decisions


Organizing Your Team


Strategic Planning Process



Management Audit and Stockholders' Report


Peer Evaluation



Mid-Continent Airline Case



Decision and Analysis Forms


Decision Forms