Hospitality Management Strategies
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Description: Appropriate for graduate and upper-level courses in Hospitality Management, Strategy, and Business Development. This comprehensive up-to-date guide to current managerial strategies in the hospitality industry provides an applied, in-depth understanding of how the industry develops, grows, and operates. Covering all the management strategy disciplines such as business development, finance, human resources, and marketingthis book features real life hospitality industry case examples, management strategy tools, extensive glossary, personal insights, and leadership examples. This text provides a global perspective, written by an educator with over 30 years management experience in the hospitality industry.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $146.20
Copyright year: 2005
Publisher: Prentice Hall PTR
Publication date: 5/11/2004
Size: 7.00" wide x 9.50" long x 1.00" tall
|Understanding Strategy, Forces, Selection And Positioning|
|Hospitality Management Strategies In Perspective|
|External and Internal Driving Forces|
|Strategy Selection and Positioning|
|The Growth Strategies Of Development, Financial Options, And Brand Strategy|
|Business Development Strategies|
|Financial Strategy Options|
|Brand Strategy and Management|
|The Revenue Development Strategies Of Marketing, Sales, And Customer Retention|
|Customer Service and Quality Strategies|
|The Functional Managerial Strategies Of Human Resources, Technology And Purchasing|
|Human Resource Management Strategies|
|Technology Applications and Management|
|The Defensive (Business Preservation) Strategies Of Risk Management, Crisis Management And Communications|
|The Implementation Strategies Of Strategic Planning, Organizational And Operational Concepts, And Leadership|
|The Strategic Planning Process|
|Organizational and Operational Concepts|