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Mastering Marketing

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ISBN-10: 0130600113

ISBN-13: 9780130600110

Edition: 2002

Authors: Learning Technologie Staff, Action Training Systems Staff

List price: $73.33
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Book details

List price: $73.33
Copyright year: 2002
Publisher: Prentice Hall PTR
Publication date: 1/19/2001
Binding: CD-ROM 
Size: 6.81" wide x 9.02" long x 0.12" tall
Weight: 0.132
Language: English

Marketing Concept/Strategy
External and Internal Environment Analysis
Understanding Consumer Behavior
Understanding Business Buying Behavior
Marketing Research
Segmentation, Targeting and Positioning
Product Strategy
Services
New Product Development
Pricing
Distribution
Integrated Marketing Communications