Will It Fly? How to Know If Your New Business Idea Has Wings... Before You Take the Leap
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Description: Will it fly? That's the #1 question facing everyone with a new business idea. Now, there's a systematic way to answer that question ahead of time--before you invest one dime. Will It Fly? introduces the Innovator's Scorecard, the first intuitive, practical tool for assessing and refining new business ideas. Created by one of the world's leading entrepreneurial consultants, this is the fastest and most confidential way to identify the strengths and weaknesses of your proposed business. Thomas McKnight's Innovator's Scorecard addresses 44 key facets of business success, from market demand to competition, pricing to management competence, finance to exit strategies. For every element, readers learn what to evaluate, how important it is, how to uncover the necessary information, and how to improve their score. By answering these questions, readers can fine-tune their idea to reduce their risks; protect family and friends from losing money; quickly evaluate dozens of new ideas; and dramatically improve their odds of success.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $27.95
Copyright year: 2004
Publisher: FT Press
Publication date: 9/4/2003
Size: 6.25" wide x 9.00" long x 1.25" tall
|Elements Of The Scorecard|
|Compelling Unserved Need|
|Compelling Pricing Possible|
|Quality of Evidence of Demand|
|Ahead of the Market|
|Attitude of Confidence and Fearlessness|
|Honesty and Integrity|
|Looking Good in the Lobby|
|Cash Flowing Now|
|Revenue Model That Swamps Costs|
|Preemption and Domination|
|Strategy to Penetrate Market|
|Strategy for Breaching the Chasm|
|Appropriateness of Location|
|Quality of the Backup Plan|