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Acknowledgments | |
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Introduction | |
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The Solution | |
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The Solution | |
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Evolution to e-Enterprise | |
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The Internet: Hype or Hope? | |
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Building the Internet | |
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The Evolution to e-Commerce | |
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The Internet Marketplace | |
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Conclusion | |
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Internet-Enabled Business Intelligence | |
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Intelligence | |
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Anatomy of Business Intelligence | |
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Conclusion | |
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Making The Internet Work | |
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The Web-Enabled Information Infrastructure | |
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Servers: The Heart of IEBI | |
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The Server | |
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The Mainframe | |
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Client/Server Architecture: The Upstart Crow | |
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The Internet | |
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The Oracle 9 Internet Application Server | |
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Conclusion | |
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The Internet Network | |
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Standards Bodies | |
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The ISO/OSI Reference Model | |
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IEEE 802 Specifications | |
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TCP/IP | |
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Talking Over the Internet | |
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Dynamic Host Configuration Protocol | |
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Conclusion | |
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The Software of the Internet | |
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Empowering the Internet-Enabled Information Infrastructure | |
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Java | |
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Object Orientation | |
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The Java Programming Language | |
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Introduction to the Java Platform | |
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Java Specification Request (JSR) | |
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JavaBeans | |
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Conclusion | |
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eXtensible Markup Language | |
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The Origins of XML | |
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XML as a Medium of Exchange | |
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The All-Powerful Wizard of XML | |
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Parsers: Nothing Happens Until Someone Sells Something | |
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XSL: The Internet's Rosetta Stone | |
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XML in the Real World | |
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Conclusion | |
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Common Warehouse Metadata | |
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What Is Metadata? | |
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Metadata and IEBI | |
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Types of Metadata | |
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The Central Metadata Repository | |
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Enterprise Data Model | |
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OMG & OMA | |
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Common Warehouse Metadata Interchange | |
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The CWMI Architecture | |
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XML Metadata Interchange | |
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Summary | |
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Building Relationships Over the Internet | |
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Look Outward Angel | |
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CRM in the Internet Age | |
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The Customer-Driven Organization | |
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The Ultimate in Customer-Driven | |
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CRM in the Internet Age | |
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Conclusion | |
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Swimming in the Clickstream | |
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The Importance of Customer Identification | |
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Understanding Customer Behavior in the Internet Age | |
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The Clickstream | |
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Cookies | |
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Conclusion | |
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Personalization | |
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| |
Defining Personalization | |
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Data Mining | |
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| |
The Data Mining Process | |
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Summary | |
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| |
| |
The Road Goes Ever Onward | |
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| |
One Last Visit with Billy Boy | |
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| |
Web Services | |
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| |
Go Gently Into that Dark Night | |
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Summary | |
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Recommended Reading | |
| |
| |
| |
Glossary | |
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Index | |