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Innovative Features | |
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New Acrossfrontiers Trademark | |
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Cases from China, Latin America, Japan, New Media Culture, Country & Business Knowledge and South Africa to name a few! | |
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Entrepreneurial Focus boxes | |
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Global Manager boxes that show how key issues actually affect the daily duties of managers working for large international businesses | |
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World Business Survey features that are designed to help students recognize the important role of people from other cultures in international business | |
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Full-Color World Atlas | |
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Financial Times Student Subscription | |
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Financial Times | |
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World business newspaper | |
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Discounted student subscriptions to the Financial Times newspaper are available! | |
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Companion Website www.prenhall.com/wild --Powered by Across Frontierse, this Website includes a Cultural | |
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Focus section and provides a country example to highlight the cultural lesson | |
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Additionally, in each chapter, students will be able to view a short video to reinforce the lesson and test their knowledge through question and answer sections | |
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The instructor's guide mirrors the student site, but will also provide suggested group activities, topics for class discussions, and resources for additional reference | |
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Global Business Environment | |
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International Business Today | |
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National Business Environments | |
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Culture in Business | |
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Politics and Law in Business | |
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Economic Systems and Development | |
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International Trade and Investment | |
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International Trade | |
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Business-Government Trade Relations | |
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Foreign Direct Investment | |
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Regional Economic Integration | |
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The International Financial System | |
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International Financial Markets | |
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International Monetary System | |
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International Business Management | |
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Planning and Organizing International Operations | |
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Analyzing International Opportunities | |
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Selecting and Managing Entry Modes | |
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Developing and Marketing Products | |
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Launching and Managing Production | |
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Hiring and Managing Employees | |
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Notes, Sources, and Credits | |
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Glossary | |
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Name/Company Index | |
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Subject Index | |