Strategy and Tactics of Pricing A Guide to Profitable Decision Making

Name: Strategy and Tactics of Pricing A Guide to Profitable Decision Making
Price: 3.21 USD
Availability: InStock
ISBN: 9780130262486

ISBN-10: 013026248X

ISBN-13: 9780130262486

Edition: 3rd 2001 (Revised)

Authors: Thomas T. Nagle, Reed K. Holden

List price: $75.20

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Book details

List price: $75.20
Edition: 3rd
Copyright year: 2001
Publisher: Routledge
Publication date: 11/21/2001
Binding: Hardcover
Pages: 398
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.430
Language: English




Strategic Pricing: The Key to Realizing Your Profit Potential



Costs: How Should They Affect Your Pricing Decisions?



Financial Analysis: Pricing for Profit



Customers: Understanding and Influencing the Purchase Decision



Competition: Making Moves and Managing Expectations



Pricing Strategy: Managing Your Market Proactively



Life Cycle Pricing: Adapting Strategy in a Changing Environment



Value-Based Sales and Negotiation: Influencing Customer Behavior



Segmented Pricing: Separating Markets to Price on Value



Pricing in the Marketing Mix: Integrating Strategy



Channel Pricing: Managing Pricing through Intermediaries



Competitive Advantages: Establishing Foundations for More Profitable Pricing



Customer Research: Measuring Perceptions of Value and Price Sensitivity



Ethics and the Law: Understanding the Constraints on Pricing