Apparel Product Development A Practical Look at Apparel Product Development and Global Manufacturing

Name: Apparel Product Development A Practical Look at Apparel Product Development and Global Manufacturing
Price: 103.2 USD
Availability: InStock
ISBN: 9780130254399

ISBN-10: 0130254398

ISBN-13: 9780130254399

Edition: 2nd 2001 (Revised)

Authors: Maurice J. Johnson, Evelyn C. Moore

List price: $123.20

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Book details

List price: $123.20
Edition: 2nd
Copyright year: 2001
Publisher: Prentice Hall PTR
Publication date: 6/21/2000
Binding: Paperback
Pages: 400
Size: 8.00" wide x 9.75" long x 0.50" tall
Weight: 1.584
Language: English




The Fashion World Versus the Real World



So You Want to Work in the Fashion Business?



Segments of the Garment Industry: Where the Jobs Are



Changes in Today's Fashion Industry-Whose Label Is It Anyway?



The Customer: Different Generations, Different Motivations, Different Clothes



How Much Do Customers Spend and What Sense of Style Do They Have?



Where Are Customers Buying Their Clothes?



The Product Development Process



Research: Putting out Fashion ""Feelers.""



Fashion's Triangle o