Essentials of Entrepreneurship and Small Business Management

Name: Essentials of Entrepreneurship and Small Business Management
Price: 5.7 USD
Availability: InStock
ISBN: 9780130172808

ISBN-10: 0130172804

ISBN-13: 9780130172808

Edition: 3rd 2002

Authors: Thomas W. Zimmerer, Norman M. Scarborough

List price: $86.67

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Description:

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs…

Book details

List price: $86.67
Edition: 3rd
Copyright year: 2002
Publisher: Prentice Hall PTR
Publication date: 6/5/2001
Binding: Paperback
Pages: 624
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 2.288
Language: English




The Challenges Of Entrepreneurship



The Foundations of Entrepreneurship



Inside the Entrepreneurial Mind: From Ideas to Reality



Building The Business Plan: Beginning Considerations



Strategic Management and the Entrepreneur



Forms of Ownership and Franchising



Buying an Existing Business



Building The Business Plan: Marketing And Financial Considerations



Building a Powerful Marketing Plan



Advertising and Pricing for Profit



Managing Cash Flow



Creating a Successful Financial Plan



Crafting a Winning Business Plan



Putting The Business Plan To Work: Building A Competitive Edge



Sources of Funds: Debt and Equity



Choosing the Right Location and Layout



Global Aspects of Entrepreneurship: Why Go Global?



Leading the Growing Company and Planning for Management Succession



E-Commerce and the Entrepreneur


Index