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| Foreword | |
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| Preface | |
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| About the Author | |
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| Private Practice in Transition | |
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| A Cycle of Change | |
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| Building Your Ideal Practice | |
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| Business Training Is Creative and Fun | |
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| Challenges and Opportunities | |
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| All Professions Change | |
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| How and Why Private Practice Is Changing | |
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| Reclaiming Our Identity | |
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| The Challenge of Change | |
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| What Holds Practitioners Back? | |
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| Fifteen Attributes of a Successful, High-Volume Practitioner | |
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| Some Thoughts You Might Have | |
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| Exercise: Your Ideal Practice: A Guided Visualization | |
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| Crisis versus Opportunity: Shifting Your Attitude | |
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| Assignment: Understanding a Business Mindset | |
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| Choosing a Strategic Specialty | |
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| Are You a Generalist or a Specialist? | |
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| How Talking Like a Specialist Works | |
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| Choosing a Clinical Specialty | |
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| Turning Your Clinical Specialty into a Market Niche | |
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| Market Niche Specialties | |
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| Health Psychology Specialties | |
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| Common Market Niches with a Special Perspective | |
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| New and Timely Market Niches | |
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| Exercise: Choosing Your Market Niche | |
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| Assignment: Research Your Market Niche | |
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| Developing Your Marketing Plans | |
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| Marketing for Therapists: Exploring the Opportunities | |
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| Each of Us Is Unique | |
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| Twenty Marketing Ideas to Build Your Practice | |
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| Why Marketing Is Good Business | |
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| Integrated Marketing | |
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| A Summary on Marketing | |
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| Marketing Flow Chart | |
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| Exercise: Building Your Annual Marketing Plan | |
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| Assignment: Laying the Foundation and Building Momentum | |
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| How to do Seminars, Workshops, Writing, and Large-Scale Projects | |
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| Win-Win-Win Goals | |
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| Speaking Engagements: Seminars, Workshops, and Keynotes | |
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| Professional Writing | |
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| Marketing Therapy-Related Services and Products | |
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| Exercise: Public Speaking--Finding Your Purpose and Message | |
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| Exercise: Exploring the Writer within You | |
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| Assignment: Preparing to Reach the Public | |
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| Giving Psychology Away | |
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| Working with the Media: Television, Newspapers, and Radio | |
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| Television Interviews | |
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| Print Interviews | |
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| Working in Radio | |
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| After Your Media Interview or Show | |
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| National Media Exposure | |
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| Mobilizing Our Profession | |
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| Exercise: Contacting the Media | |
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| Assignment: Start Giving Psychology Away | |
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| Anatomy of a Small Business | |
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| Why Write a Business Plan? | |
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| What Is a Business Plan? | |
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| How to Write a Business Plan | |
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| Exercise: Design Your Business Plan | |
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| Assignment: Complete Your Executive Summary | |
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| Starting a New Office or Relocating | |
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| Different Ways to Begin | |
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| A Primer for Graduate Students | |
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| Relocating an Existing Office | |
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| Build in Practice Success from the Beginning | |
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| How to Find an Office | |
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| Office Management | |
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| The Age of Infomatics | |
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| Exercise: Preparing for Private Practice While You Are in Graduate School | |
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| Exercise: Relocating Your Existing Practice | |
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| Assignment: Choosing Your Ideal Office Location | |
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| Practice Management Tracking and Statistics | |
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| The Value of Measuring the Progress toward Your Goals | |
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| New Client Referral Form | |
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| Weekly Practice Summary | |
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| Monthly Practice Summary | |
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| Yearly Practice Summary | |
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| The Year in Perspective | |
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| Your Final Perspective | |
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| Exercise: Making Goals Clear and Measurable | |
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| Assignment: Understanding Your Practice at a Glance | |
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| Motivational Blocks to Practice Success | |
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| How High Would You Dream ... If You Knew You Wouldn't Fail? | |
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| Who Are We? | |
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| Practices across the Country Are Hurting | |
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| Real-Life Examples | |
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| Overcoming Resistance to Change | |
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| How Hard Do You Try? | |
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| Optimizing Your Practice Growth | |
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| Common Questions about Growing Your Practice | |
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| Affirmations to Help You Stretch and Grow | |
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| Public Speaking | |
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| A Summary on Practice Development | |
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| Exercise: Becoming a Successful Practitioner | |
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| Assignment: How High Would You Dream ... If You Knew You Wouldn't Fail? | |
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| References | |
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| Additional Resources | |
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| Index | |