Design for Emotion

ISBN-10: 012386531X

ISBN-13: 9780123865311

Edition: 2012

List price: $34.95
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Description:

Design for Emotion introduces you to the why, what, when, and how of incorporating emotion into your design process. Conscious and unconscious emotion are explained, while real world examples show how the design that you create can affect the emotions of your consumer.What makes this book more than just another design theory book is that it isn't - it is extensively practical. It introduces the ACT model (Attract/Converse/Transact) so that designers can actually create designs to trigger emotional responses. This book offers a way to harness emotions for affective learning and information processing that will help you get your message across more clearly and to more people.Provides a simple and effective model for applying emotional considerations to your designsExplains why designing for emotion enhances your processExtensive examples from all around us and in the digital environment of sites and produces that use emotion well and not so well
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Book details

List price: $34.95
Copyright year: 2012
Publisher: Elsevier Science & Technology Books
Publication date: 6/22/2012
Binding: Paperback
Pages: 256
Size: 7.25" wide x 9.50" long x 0.78" tall
Weight: 1.298
Language: English

Acknowledgments
Author Bios
Foreword
Introduction
Why Design for Emotion?
Useful, Usable and Desirable
Prioritizing Emotional Needs
Emotion, Personality and Meaning
Five Reasons to Design for Emotion
The Creation of Meaning
Conclusion
References
What Is Emotion?
Understanding Emotion
Experiencing Emotion
Expressing Emotion
Mental Models
The Anatomy and Influence of Emotion
Emotion Is Both Conscious and Unconscious
Emotions Originate in Different Parts of the Brain
Emotion Combines the Mental and the Physical
Emotion, Attention and Information
Emotion Contributes to Flow
Emotion, Motivation and Intention
Emotions, Moods, Sentiments and Personality Traits
Conclusion
References
When Do We Design for Emotion?
Measuring Success Through Flow
Goals and Meaning
Association and Meaning
Status, Values and Meaning
Attention and Flow
Goals and Attention
Defining Attention
Types of Attention
Measuring Attention
The Limits of Attention
The Senses and Attention
The Tactile (Touch)
The Visual
The Auditory
Emotion, Attention and Behavior
Emotion and Attention
Emotion and Behavior
Motivation and Arousal
Emotion and Flow
Causes, Characteristics and Consequences of Flow
Conclusions
References
Where Do We Design for Emotion?
Product Personalities
Personality and Identity
Perceiving Emotion and Personality
Aesthetics and Interaction
Responses, Experiences and Relationships
Emotional Design Models
How Do I Love Thee?
The Types of Love
Three Brains, Three Levels
Personality Traits and Design
The Traits of a Good Design
Gender and Stereotypes
Masculine and Feminine
Gender in Products
The Evolution of Emotion and Personality
Dominance in Nature
Dominance and Friendliness
Dominant or Submissive?
Friendly or Unfriendly?
Lines Have Feelings, Too
The Influence of Color
Do Opposites Attract?
The Right Personality for Your Product
Conclusions
References
How Do We Design for Emotion?
Designing Relationships
Cutting Through the Jargon
A Passion for Desirable Aesthetics
The Intimacy of Usable Interaction
A Commitment to Useful Function
The A.C.T. model
Attract
Converse
Transact
Persuading with A.C.T.
Using the A.C.T. Model
Get to Know Your Users
Define Design Goals
Understanding the Dimensions of Emotion
Guidelines for Emotion
What Personality Do I Design?
Gender and Personality
Communicating Emotion Through Affordances
A.C.T. Guidelines
Attract
Converse
Transact
Conclusions
A.C.T. Model
References
interviews and Case Studies
Interviews
An Interview with Patrick W. Jordan
Reference
An Interview with Stephen P. Anderson
Reference
An Interview with Aarron Walter
References
An Interview with Trish Miner on the Desirability Toolkit
Reference
An Interview with Marco van Hout on the LEMtool
References
Case Studies
Windows Phone 7 Reference Designs for Metro UI
The Emotional Elements of PICO
Conclusions
Trademarks
Index
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