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Psychology of Media and Politics

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ISBN-10: 0121835529

ISBN-13: 9780121835521

Edition: 2005

Authors: George Comstock, Erica Scharrer

List price: $84.95
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Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information. This book discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society. Issues addressed include: * How powerful are the media in shaping political…    
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Book details

List price: $84.95
Copyright year: 2005
Publisher: Elsevier Science & Technology
Publication date: 5/31/2005
Binding: Hardcover
Pages: 328
Size: 5.98" wide x 9.02" long x 0.37" tall
Weight: 1.386

George Comstock earned his Ph.D. at Stanford University. He currently is the S.I. Newhouse Professor at the School of Public Communication, Syracuse University in the Television-Radio-Film Department. He is the author of Television and the American Child and was the senior author of the original Television and Human Behavior.Professor Comstock is a social psychologist and expert on the social effects of mass media. He is former science advisor and senior research coordinator of U.S. Surgeon General's Scientific Advisory Committee on Television and Social Behavior. Professor Comstock teaches classes insocial effects of television and communication research methods.

Erica Scharrer is an Associate Professor in the Department of Communication at University of Massachusetts and studies media content, opinions about media, and media influence.

Preface
Acknowledgments
Early Knowledge
Conventional Wisdom
The Third Person
The Evidence
Rationality
Hindsight
Central Elements
Conformity
Spiral of Silence
Major Dimensions
Polls and News Coverage
Contingent Conditions
Psychological Mechanism
Sherif, Asch, and Milgram
Paradigms
Implementation
Outcomes
Personal Experience
Political Socialization
Party Allegiance
Social Influence
Issue Voting
Three Propositions
Necessary Corrections
Ambiguities
Misapplication
A Closer Look
A Contrast
Asch
Sherif
A Difficult Case
Rethinking the Personal
Conceptualization
Historical Changes
Journalistic Practices
Psychological Processes
Our Intentions
Press and Public
The New Media
Three Factors
First Things
Contemporary Media
Logic of Television
Competition and Dissatisfaction
Hostile Media
Collective to Individual
Horizon
The Goods
Under the Magnifying Glass
Status
Scandals and Missteps
They're Off!
Sound Bites
Bias
Civic Disenchantment
On the Shelves
Election Day
Advertising
Debates
Narrative and Normalization
Heterogeneous Faces
Our Model
Dropouts
Participants
Republicans
Democrats
Independents
Electoral Cycle
Regularity
The Unexpected
Shifting Attention
Nonvoting
Social Structure
Economics of Voting
Searching for Information
Media and Voting
Commercials as Instruction
Issues and Debates
Interest and Motive
The Collective Self
Using the Media
Topics, Issues, Events, and People
New Features
Priming the Key
President, Media, and Public
Anonymous Others
What Others Think
Experiences of Others
Collective Definitions
News Values and Exemplars
When Pocketbooks Count
Emotions and Surveillance
Disposition
Habit
Rationality
Primacy of the Media
Beyond Politics
Social Influence
Social Comparison
Social Identity
Consumer Behavior
Interpersonal Others
Mediated Others
Standards
Fashion
Socialization
Gender
Aggression
Self and Society
References
Epilogue
Author Index
Subject Index