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Edition: 3rd 2011 (Revised)
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This is the long awaited new edition of this pioneering marketing textbook. When the first edition was published in 2001, destination branding became a marginal, niche topic. Thanks in part to this book, and the ongoing research of these authors, this is now a core subject for students and a key concern for tourism industry professionals. Many destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding demonstrates how all destinations whether big or…
Copyright year: 2011
Publisher: Taylor & Francis Group
Publication date: 4/15/2011
Size: 7.00" wide x 9.00" long x 0.75" tall