Destination Brands Managing Place Reputation

Name: Destination Brands Managing Place Reputation
Availability: InStock
ISBN: 9780080969305

ISBN-10: 0080969305

ISBN-13: 9780080969305

Edition: 3rd 2011 (Revised)

Authors: Nigel Morgan, Annette Pritchard, Roger Pride

List price: $44.99

30 day, 100% satisfaction guarantee!

Rent eBooks

180 day rental: $36.85 Expiration date: 10/16/2024

365 day rental: $43.55 Expiration date: 4/19/2025

Marketplace

2 new & used from $65.56

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

This is the long awaited new edition of this pioneering marketing textbook. When the first edition was published in 2001, destination branding became a marginal, niche topic. Thanks in part to this book, and the ongoing research of these authors, this is now a core subject for students and a key concern for tourism industry professionals. Many destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding demonstrates how all destinations whether big or…

Book details

List price: $44.99
Edition: 3rd
Copyright year: 2011
Publisher: Taylor & Francis Group
Publication date: 3/9/2011
Binding: Paperback
Pages: 392
Size: 7.44" wide x 9.21" long x 0.75" tall
Weight: 1.738
Language: English