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Entrepreneurship and Small Business Management, Student Edition

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ISBN-10: 0078613035

ISBN-13: 9780078613036

Edition: 3rd 2006 (Student Manual, Study Guide, etc.)

Authors: McGraw Hill, Earl C. Meyer, Glencoe McGraw-Hill Staff

List price: $133.76
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Entrepreneurship and Small Business Management has been completely revised and will give students the information and decision-making skills necessary to start a small business and make it grow. It also benefits students who dont start or run their own businesses. It gives employees a look at the business arena and helps all students understand their roles as consumers. There is special emphasis on developing a Business Plan.
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Book details

List price: $133.76
Edition: 3rd
Copyright year: 2006
Publisher: McGraw-Hill Education
Publication date: 2/24/2005
Binding: Hardcover
Pages: 584
Size: 8.50" wide x 11.00" long x 1.10" tall
Weight: 3.608
Language: English

Going Into Business for Yourself
What Is Entrepreneurship?
Entrepreneurship and the Economy
The Entrepreneurial Process
Chapter Review and Activities
Your Potential as an Entrepreneur
Why Be an Entrepreneur?
What Does It Take to Be an Entrepreneur?
Chapter Review and Activities
Recognizing Opportunity
Understanding Entrepreneurial Trends
Starting Versus Buying a Business
Chapter Review and Activities
Global Opportunities
Global Entrepreneurship
Ways to Enter the Global Market
Chapter Review and Activities
Unit 1 Business Plan Project Unit Lab
Researching and Planning Your Venture
Feasibility and Business Planning
Feasibility Analysis: Testing an Opportunity
The Business Plan
Chapter Review and Activities
Market Analysis
Doing Market Research
Industry and Market Analysis
Chapter Review and Activities
Types of Business Ownership
Sole Proprietorships and Partnerships
Chapter Review and Activities
The Legal Environment
Legal Issues Facing Start-Ups
Handling Government Regulations
Chapter Review and Activities
Site Selection and Layout Planning
Community and Site Selection
Layout Planning
Chapter Review and Activities
Unit 2 Business Project Plan Unit Lab
Managing Market Strategies
The Marketing Plan
Devising a Marketing Plan
Reviewing and Revising the Marketing Plan
Chapter Review and Activities
The Price Strategy
Considering Price Strategy
Calculating and Revising Prices
Chapter Review and Activities
The Promotion Strategy
Developing a Promotion Strategy
Budgeting and Implementing Promotional Plans
Chapter Review and Activities
The Promotion Strategy: Developing and Managing Sales
Organizing and Preparing a Sales Force
Planning, Directing, and Evaluating Sales
Chapter Review and Activities
Unit 3 Business Plan Unit Lab
Managing Your Business Processes
Preparing and Planning to Manage
Entrepreneur or Manager?
Management Styles and Skills
Chapter Review and Activities
Managing Purchasing and Inventory
Purchase Planning and Management
Inventory Management
Chapter Review and Activities
Production Management and Distribution
From Idea to Product
Production and Distribution
Chapter Review and Activities
Managing Operations and Staffing
Managing Operations
Staffing and Company Policies
Chapter Review and Activities
Managing Human Resources
Developing and Keeping Human Resources
Motivating Employees
Chapter Review and Activities
Unit 4 Business Plan Project Unit Lab
Managing the Finances of Your Business
Financing Your Business
Financing the Small Business Start-Up
Obtaining Financing and Growth Capital
Chapter Review and Activities
Accounting and Financial Reporting
Financial Record Keeping
Preparing Financial Statements
Chapter Review and Activities
Financial Management
Analyzing Your Finances
Managing Your Finances
Chapter Review and Activities
Unit 5 Business Plan Unit Lab
Growing Your Business
Risk Management
Identifying Business Risks
Dealing with Risk
Chapter Review and Activities
Making Your Business Grow
Making Your Business Grow
Challenges of Expansion
Chapter Review and Activities
Social and Ethical Responsibility
Social Responsibility
Ethical Responsibility
Chapter Review and Activities
Unit 6 Business Plan Project Unit Lab
Business Plan Project Appendix
Career Skills Appendix