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| Going Into Business for Yourself | |
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| What Is Entrepreneurship? | |
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| Entrepreneurship and the Economy | |
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| The Entrepreneurial Process | |
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| Chapter Review and Activities | |
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| Your Potential as an Entrepreneur | |
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| Why Be an Entrepreneur? | |
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| What Does It Take to Be an Entrepreneur? | |
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| Chapter Review and Activities | |
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| Recognizing Opportunity | |
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| Understanding Entrepreneurial Trends | |
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| Starting Versus Buying a Business | |
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| Chapter Review and Activities | |
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| Global Opportunities | |
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| Global Entrepreneurship | |
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| Ways to Enter the Global Market | |
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| Chapter Review and Activities | |
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| Unit 1 Business Plan Project Unit Lab | |
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| Researching and Planning Your Venture | |
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| Feasibility and Business Planning | |
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| Feasibility Analysis: Testing an Opportunity | |
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| The Business Plan | |
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| Chapter Review and Activities | |
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| Market Analysis | |
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| Doing Market Research | |
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| Industry and Market Analysis | |
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| Chapter Review and Activities | |
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| Types of Business Ownership | |
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| Sole Proprietorships and Partnerships | |
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| Corporations | |
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| Chapter Review and Activities | |
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| The Legal Environment | |
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| Legal Issues Facing Start-Ups | |
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| Handling Government Regulations | |
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| Chapter Review and Activities | |
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| Site Selection and Layout Planning | |
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| Community and Site Selection | |
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| Layout Planning | |
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| Chapter Review and Activities | |
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| Unit 2 Business Project Plan Unit Lab | |
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| Managing Market Strategies | |
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| The Marketing Plan | |
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| Devising a Marketing Plan | |
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| Reviewing and Revising the Marketing Plan | |
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| Chapter Review and Activities | |
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| The Price Strategy | |
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| Considering Price Strategy | |
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| Calculating and Revising Prices | |
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| Chapter Review and Activities | |
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| The Promotion Strategy | |
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| Developing a Promotion Strategy | |
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| Budgeting and Implementing Promotional Plans | |
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| Chapter Review and Activities | |
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| The Promotion Strategy: Developing and Managing Sales | |
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| Organizing and Preparing a Sales Force | |
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| Planning, Directing, and Evaluating Sales | |
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| Chapter Review and Activities | |
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| Unit 3 Business Plan Unit Lab | |
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| Managing Your Business Processes | |
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| Preparing and Planning to Manage | |
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| Entrepreneur or Manager? | |
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| Management Styles and Skills | |
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| Chapter Review and Activities | |
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| Managing Purchasing and Inventory | |
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| Purchase Planning and Management | |
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| Inventory Management | |
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| Chapter Review and Activities | |
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| Production Management and Distribution | |
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| From Idea to Product | |
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| Production and Distribution | |
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| Chapter Review and Activities | |
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| Managing Operations and Staffing | |
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| Managing Operations | |
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| Staffing and Company Policies | |
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| Chapter Review and Activities | |
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| Managing Human Resources | |
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| Developing and Keeping Human Resources | |
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| Motivating Employees | |
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| Chapter Review and Activities | |
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| Unit 4 Business Plan Project Unit Lab | |
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| Managing the Finances of Your Business | |
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| Financing Your Business | |
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| Financing the Small Business Start-Up | |
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| Obtaining Financing and Growth Capital | |
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| Chapter Review and Activities | |
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| Accounting and Financial Reporting | |
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| Financial Record Keeping | |
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| Preparing Financial Statements | |
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| Chapter Review and Activities | |
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| Financial Management | |
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| Analyzing Your Finances | |
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| Managing Your Finances | |
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| Chapter Review and Activities | |
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| Unit 5 Business Plan Unit Lab | |
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| Growing Your Business | |
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| Risk Management | |
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| Identifying Business Risks | |
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| Dealing with Risk | |
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| Chapter Review and Activities | |
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| Making Your Business Grow | |
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| Making Your Business Grow | |
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| Challenges of Expansion | |
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| Chapter Review and Activities | |
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| Social and Ethical Responsibility | |
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| Social Responsibility | |
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| Ethical Responsibility | |
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| Chapter Review and Activities | |
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| Unit 6 Business Plan Project Unit Lab | |
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| Business Plan Project Appendix | |
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| Career Skills Appendix | |
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| Glossary | |
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| Index | |