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Transnational Management Text, Cases and Readings in Cross-Border Management

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ISBN-10: 007813711X

ISBN-13: 9780078137112

Edition: 6th 2011

Authors: Christopher A. Bartlett, Paul W. Beamish, Sumantra Ghoshal

List price: $112.99
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Book details

List price: $112.99
Edition: 6th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 4/1/2010
Binding: Hardcover
Pages: 800
Size: 7.75" wide x 9.75" long x 1.25" tall
Weight: 3.212
Language: English

The Strategic Imperatives
Expanding Abroad: Motivations, Means, and Mentalities
Lincoln Electric
Jollibee Foods Corporation (A): International Expansion
Acer, Inc.: Taiwan's Rampaging Dragon
Research in Motion: Managing Explosive Growth
The Tortuous Evolution of the Multinational Corporation
Distance Still Matters: The Hard Reality of Global Expansion
When You Shouldn't Go Global
Understanding the International Context: Responding to Conflicting Environmental Forces
Global Wine Wars 2009: New World versus Old
The Globalization of CEMEX
Mattel and the Toy Recalls (A)
Culture and Organization
Clusters and the New Economics of Competition
Developing Transnational Strategies: Building Layers of Competitive Advantage
Marketing the "$100 Laptop" (A)
Global Branding of Stella Artois
GE's Imagination Breakthrough: The Evo Project
Managing Differences: The Central Challenge of Global Strategy
How Local Companies Keep Multinationals at Bay
Regional Strategies for Global Leadership
The Organizational Challenge
Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility
Philips versus Matsushita: Competing Strategic and Organizational Choices
ECCO A/S - Global Value Chain Management
World Vision International's AIDS Initiative: Challenging a Global Partnership
Managing Multicultural Teams
Managing Executive Attention in the Global Company
Matrix Management: Not a Structure, a Frame of Mind
Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management
Siemens AG: Global Development Strategy
P&G Japan: The SK-II Globalization Project
McKinsey & Company: Managing Knowledge and Learning
Building Effective R&D Capabilities Abroad
Connect and Develop: Inside Procter & Gamble's New Model for Innovation
Finding, Forming, and Performing: Creating Networks for Discontinuous Innovation
Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries
Nora-Sakari: A Proposed JV in Malaysia (Revised)
Mahindra and Mahindra Ltd.--Farm Equipment Sector: Acquisition of Jiangling Tractor Company
Eli Lilly in India: Rethinking the Joint Venture Strategy
The Design and Management of International Joint Ventures
Collaborate with Your Competitors - and Win
The Managerial Implications
Implementing the Strategy: Building Multidimensional Capabilities
ING Insurance in Asia/Pacific
BRL Hardy: Globalizing an Australian Wine Company
Silvio Napoli at Schindler India (A)
Local Memoirs of a Global Manager
Tap Your Subsidiaries for Global Reach
The Future of the Transnational: An Evolving Global Role
Hitting the Wall: Nike and International Labor Practices
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor(A)
Killer Coke: Campaign Against Coca-Cola
Genzyme's CSR Dilemma: How to Play its HAND
Values in Tension: Ethics Away From Home
Serving the World's Poor, Profitably