ISBN-10: 0078035236

ISBN-13: 9780078035234

Edition: 2011

List price: $82.95
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


Are your students reading effectively? Are your students performing as well as they hope and expect to in your course? Meet PsychSmart from McGraw-Hill. PsychSmart is the newest member of the McGraw-Hill M Series family. . .and the M Series started with YOUR students. Through extensive student research, we have created a textbook and learning system designed to meet the needs and maximize the workflow habits of today's college students. Students told us they wanted a briefer text with more visual appeal...and a less expensive price. We listened. We also listened to instructors. We learned about the challenges that they faced in their classrooms everyday and what their ideal course materials would look like. They told us they needed an engaging solution for their course needs but without sacrificing quality and content. The result is PsychSmart. Authored by master teachers, PsychSmart uses a wealth of real world examples, media and online interactivities to create a dynamic and engaging learning solution designed to reach today's students.
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Customers also bought

Book details

List price: $82.95
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 1/12/2010
Binding: Paperback
Pages: 448
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.024
Language: English

Introduction to Psychology
America’s Captain
Psychologists at Work
The Subfields of Psychology
Working at Psychology
A Science Evolves
The Roots of Psychology
Founding Mothers of Psychology
Psychology Today
Key Issues in Psychology
Psychology’s Future
The Research Process in Psychology
The Scientific Method
Theories: Broad Explanations
Hypotheses: Testable Predictions
Psychological Research Methods
Descriptive Research
Experimental Research
Research Challenges
The Ethics of Research
Should Animals Be Used in Research?
Experimental Bias
Neuroscience and Behavior
The Fallen Athlete
Neurons: The Basic Units of The Nervous System
Structure of the Neuron
How Neurons Fire
Bridging the Gap Between Neurons
Neurotransmitters: Chemical Couriers
The Nervous System: Linking Neurons
Central and Peripheral Nervous Systems
Evolution of the Nervous System
Behavioral Genetics
The Endocrine System: Hormones and Glands
The Brain
Spying on the Brain
The Central Core: Our “Old Brain”
The Limbic System: Beyond the Central Core
The Cerebral Cortex: Our “New Brain”
The Adaptable Brain
Two Brains or One?
Human Diversity and Brain Lateralization
The Split Brain: Exploring the Two Hemispheres
Controlling Your Heart—and Mind—Through Biofeedback
Sensation and Perception
Never Forgetting A Face
Sensation and Perception: Two Sides of The Same Coin
Sensing The World Around Us
Absolute Thresholds
Difference Thresholds
Sensory Adaptation
Vision: Shedding Light On The Eye
Illuminating the Eye
Color Vision and Color Blindness
Hearing and The Other Senses
Sensing Sound
Smell and Taste
The Skin Senses: Touch, Pressure, Temperature, and Pain
How Our Senses Interact
Perception: Constructing Our Impressions of The World
The Gestalt Laws of Organization
Top-Down and Bottom-Up Processing
Perceptual Constancy
Depth Perception
Perceptual Illusions
Culture and Perception
States of Consciousness
Midnight Receiver
Sleep and Dreams
The Stages of Sleep
REM Sleep: The Paradox of Sleep
Why Do We Sleep and How Much Sleep is Necessary?
The Function and Meaning of Dreaming
Sleep Disturbances
Circadian Rhythms
Hypnosis and Meditation
Hypnosis: A Trance-Forming Experience?
Meditation: Regulating Our Own Consciousness
Cross-Cultural Routes to Altered States of Consciousness
Drug Use: The Highs and Lows of Consciousness
Stimulants: Drug Highs
Depressants: Drug Lows
Identifying Drug and Alcohol Problems
A Four-Legged Coworker
Classical Conditioning
What is Classical Conditioning?
How Do Conditioning Principles Apply to Human Behavior?
Extinction of a Conditioned Response
Generalization and Discrimination
Operant Conditioning
How Operant Conditioning Works
Behavior Analysis and Behavior
Cognitive Approaches To Learning
Latent Learning
Observational Learning: Learning Through Imitation
Violence in Television and Video Games: Does the Media’s Message Matter?
Does Culture Influence How We Learn?
Who Am I, Where Am I, and How Did I Get Here?
The Foundations of Memory
Sensory Memory
Short-Term Memory
Long-Term Memory
Long-Term Memory Modules
Semantic Networks
The Neuroscience of Memory
Recalling Long-Term Memories
Retrieval Cues
Levels of Processing
Explicit and Implicit Memory
Flashbulb Memories
Constructive Processes in Memory
Forgetting: When Memory Fails
Why We Forget
Proactive and Retroactive Interference
Memory Dysfunctions
Thinking, Language, and Intelligences
Thinking and Reasoning
Mental Images
Algorithms and Heuristics
Solving Problems
Creativity and Problem Solving
Grammar: The Rules of Language
Language Development
Theories of Language Acquisition
Theories of Intelligence
Measuring Intelligence
Variations in Intellectual Ability
Group Differences in Intelligence
Nature, Nurture, and IQ
Motivation and Emotion
Armed With Bravery
Explaining Motivation
Instinct Approaches
Drive-Reduction Approaches
Arousal Approaches
Incentive Approaches
Cognitive Approaches
Maslow’s Hierarchy of Needs
Applying Motivation Approaches
Human Needs and Motivation
Hunger and Eating
Sexual Motivation
The Needs for Achievement, Affiliation, and Power
Measuring Achievement Motivation
Understanding Emotional Experiences
The Functions of Emotions
Determining the Range of Emotions
The Roots of Emotions
Cultural Differences in Expressions of Emotion
A 22-Ounce Miracle
Nature and Nurture
Developmental Research Techniques
Prenatal Development
Basic Genetics
Earliest Development
Infancy and Childhood
The Extraordinary Newborn
Infancy Through Middle Childhood
Development of Social Behavior
Physical Changes
Moral and Cognitive Development
Adolescent Social Development
The Peak of Health
Adult Social Development
Growing Old
Adjusting to Death
Honor Student or Craigslist Killer?
What is Personality?
Psychodynamic Approaches to Personality
Freud’s Psychoanalytic Theory: Mapping the Unconscious Mind
The Neo-Freudian Psychoanalysts
Trait Approaches to Personality
Allport’s Trait Theory
Factor Analysis
The Big Five Factors of Personality
Evaluating Trait Approaches to Personality
Learning Approaches to Personality
Skinner’s Behaviorist Approach
Social Cognitive Approaches
Learning Approaches to Personality
Biological and Evolutionary Approaches To Personality
Humanistic Approaches to Personality
Rogers and the Need for Self-Actualization
Evaluating Humanistic Approaches
Comparing Approaches to Personality
Assessing Personality
Self-Report Measures of Personality
Projective Methods
Behavioral Assessment
Health Psychology: Stress, Coping, and Well-Being
School Daze
Stress and Coping
The Nature of Stressors: My Stress is Your Pleasure
Coping with Stress
The As, Bs, and Ds of Coronary Heart Disease
Psychological Aspects of Cancer
Promoting Health and Wellness
Following Medical Advice
Well-Being and Happiness
Psychological Disorders and Treatment
Chris Coles
Defining and Diagnosing Abnormal Behavior
Perspectives on Abnormality: From Superstition to Science
Classifying Abnormal Behavior: The DSM
Major Categories of Psychological Disorders
Anxiety Disorders
Mood Disorders
Personality Disorders
Other Disorders
Psychological Disorders in Perspective
The Social and Cultural Context of Psychological Disorders
Treatment of Psychological Disorders
Behavioral Approaches to Therapy
Cognitive Approaches to Therapy
Humanistic Therapy
Interpersonal Therapy
Group Therapy and Family Therapy
Evaluating Psychotherapy
Biomedical Therapy
Social Psychology
The Con Man
Attitudes and Social Cognition
Persuasion: Changing Attitudes
Social Cognition: Understanding Others
Social Influence and Groups
Conformity: Following What Others Do
Compliance: Submitting to Direct Social Pressure
The Foundations of Prejudice
Measuring Prejudice and Discrimination: The Implicit Association Test
Reducing Prejudice and Discrimination
Positive and Negative Social Behavior
Liking and Loving: Interpersonal Attraction and the Development of Relationships
Aggression and Prosocial Behavior
Name Index
Subject Index
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.