Entrepreneurial Small Business
Edition: 4th 2014
List price: $222.99
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Description: Entrepreneurial Small Business (ESB)provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas.Katz and Greenrecognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $222.99
Copyright year: 2014
Publisher: McGraw-Hill Education
Publication date: 4/1/2013
Size: 8.60" wide x 11.10" long x 1.30" tall