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Entrepreneurial Small Business

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ISBN-10: 0078029422

ISBN-13: 9780078029424

Edition: 4th 2014

Authors: Jerome Katz, Richard P. Green

List price: $222.99
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Description:

Entrepreneurial Small Business (ESB)provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas.Katz and Greenrecognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the…    
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Book details

List price: $222.99
Edition: 4th
Copyright year: 2014
Publisher: McGraw-Hill Education
Publication date: 4/16/2013
Binding: Hardcover
Pages: 816
Size: 8.60" wide x 11.10" long x 1.30" tall
Weight: 4.136
Language: English