Strategic Management Text and Cases

ISBN-10: 0078029317

ISBN-13: 9780078029318

Edition: 6th 2012

List price: $185.99 Buy it from $3.00
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Description:

Strategic Management: Text and Cases, sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
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Book details

List price: $185.99
Edition: 6th
Copyright year: 2012
Publisher: McGraw-Hill Education
Publication date: 4/1/2012
Binding: Hardcover
Pages: 912
Size: 8.00" wide x 10.00" long x 1.25" tall
Weight: 4.268
Language: English

Strategic Analysis
Strategic Management: Creating Competitive Advantages
Analyzing the External Environment of the Firm
Assessing the Internal Environment of the Firm
Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources
Strategic Formulation
Business-Level Strategy: Creating and Sustaining Competitive Advantages
Corporate-Level Strategy: Creating Value through Diversification
International Strategy: Creating Value in Global Markets
Entrepreneurial Strategy and Competitive Dynamics
Strategic Implementation
Strategic Control and Corporate Governance
Creating Effective Organizational Designs
Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Managing Innovation and Fostering Corporate Entrepreneurship
Case Analysis
Analyzing Strategic Management Cases
Cases
Robin Hood
Edward Marshall Boehm, Inc.
The Skeleton in the Corporate Closet
The Best-Laid Incentive Plans
Growing for Broke
American International Group & the Bonus Fiasco
United Way of America
General Motors
Heineken
McDonald's
World Wrestling Entertainment
Yahoo!
QVC
Johnson & Johnson
Samsung Electronics
Movie Exhibition Industry 2011
Reader's Digest
Ford Motor Company
FreshDirect
Apple Inc.: Taking a Bite Out of the Competition
Southwest Airlines: Does "LUV" last?
Ebay in Asia
Mattel
Nintendo's Wii
Weight Watchers
Pixar
Proctor & Gamble
Geely Automobile
Ann Taylor
Jamba Juice
Build-A-Bear Workshop
JetBlue Airlines: Getting Blue again?
Casino Industry in 2011
Dippin' Dots Ice Cream+
Micro Finance Banks
Green Mountain Coffee Roasters and Keurig Coffee
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