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ISBN-10: 0078029007

ISBN-13: 9780078029004

Edition: 4th 2014

Authors: Dhruv Grewal, Michael Levy

List price: $261.00
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Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
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Book details

List price: $261.00
Edition: 4th
Copyright year: 2014
Publisher: McGraw-Hill Higher Education
Publication date: 1/3/2013
Binding: Hardcover
Pages: 768
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 3.982
Language: English