Edition: 9th 2014
List price: $187.32
Buy it from $30.38
Rent it from $19.89
This item qualifies for FREE shipping
*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google.In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry.We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $187.32
Copyright year: 2014
Publisher: McGraw-Hill Companies, The
Publication date: 11/20/2013
Size: 8.50" wide x 11.00" long x 1.25" tall