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Retailing Management

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ISBN-10: 007802899X

ISBN-13: 9780078028991

Edition: 9th 2014

Authors: Michael Levy, Barton A. Weitz, Dhruv Grewal

List price: $187.32
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Description:

The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google.In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods…    
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Book details

List price: $187.32
Edition: 9th
Copyright year: 2014
Publisher: McGraw-Hill Education
Publication date: 11/20/2013
Binding: Hardcover
Pages: 704
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 3.740
Language: English