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Basic Marketing: A Marketing Strategy Planning Approach

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ISBN-10: 0078028981

ISBN-13: 9780078028984

Edition: 19th 2014

Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

List price: $283.00
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Description:

Built on a strong foundation,Basic Marketing18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps in the introductory marketing course. The unifying focus ofBasic Marketinghas always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
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Book details

List price: $283.00
Edition: 19th
Copyright year: 2014
Publisher: McGraw-Hill Higher Education
Publication date: 2/25/2013
Binding: Hardcover
Pages: 784
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 1.232
Language: English