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M: Advertising:

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ISBN-10: 0078028965

ISBN-13: 9780078028960

Edition: 2nd 2014

Authors: William Arens, Christian Arens, Michael Weigold, David Schaefer

List price: $84.85
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M: Advertising 2e was created with students’ and professors’ needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.Students receive a cost-effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts.Professors receive a text that contains all the pertinent information - yet in a more condensed format…    
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Book details

List price: $84.85
Edition: 2nd
Copyright year: 2014
Publisher: McGraw-Hill College
Binding: Paperback
Size: 9.00" wide x 10.50" long x 0.75" tall
Weight: 1.936
Language: English