Edition: 2nd 2014
List price: $84.85
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Description: M: Advertising 2e was created with students’ and professors’ needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.Students receive a cost-effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts.Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.McGraw-Hill Connect assignments are provided to utilize the power of the web, providing application of concepts for students and automatically grade materials to support instructors.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $84.85
Copyright year: 2014
Publisher: McGraw-Hill College
Size: 9.00" wide x 10.50" long x 0.75" tall