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Marketing Management

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ISBN-10: 0078028868

ISBN-13: 9780078028861

Edition: 2nd 2015

Authors: Greg W. Marshall, Mark W. Johnston

List price: $154.99
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Description:

Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today.Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organization and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is…    
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Book details

List price: $154.99
Edition: 2nd
Copyright year: 2015
Publisher: McGraw-Hill Education
Publication date: 4/16/2014
Binding: Hardcover
Pages: 576
Size: 8.75" wide x 11.00" long x 1.00" tall
Weight: 3.190
Language: English

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He also serves as Vice President for Strategic Marketing for Rollins College. He earned his Ph.D. in Business Administration from Oklahoma State University, taking a marketing major and management minor, and holds a BSBA in marketing and MBA from the University of Tulsa. Prior to joining Rollins, Greg was on the faculty at the University of South Florida, Texas Christian University, and Oklahoma State University. Prior to returning to school for his doctorate, Greg’s managerial industry experience included thirteen…